Judging Criteria

Ethical, Transparent, Fair

Judges read and pre-score all entry forms, considering the structure, presentation and clarity of each section and the supporting materials submitted. Judges score each section on the entry form and these scores will be combined to give an overall score for each entry. All judges pre-scores will be combined, and the highest-scoring entries will determine the shortlist.


Winners are determined at a Judge session, where judges will discuss the shortlist and agree on a winner for each category.

Judging Criteria :

Website Awards

The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results.

Section headings are:

  • Website overview & strategy
  • Implementation, Innovation, Creativity and Conversion
  • Results & evaluation of results
  • Why do you think you should win?


Innovation/Software/Extension Awards

The Judges will be looking for a clear description of an outstanding innovation or software product.

Section headings are:

  • Overview of innovation/software/extension
  • Total budget
  • Existing problems and target audience
  • USP and features
  • Key Metrics
  • Why should your innovation/software/extension win?


Campaign/Initiative/App Awards

The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results.

Section headings are:

  • Objectives & budget
  • Target audience & strategy
  • Implementation & creativity
  • Details of the challenges faced and how they were overcome
  • Results & evaluation
  • Why should your campaign/initiative/app win?


Agency/Team/Individual Awards

Judges will be looking for teams and agencies that can demonstrate an ongoing and sustained commitment to delivering best practice while showing a creative and innovation approach innovative approach to eCommerce.

Section headings are:

  • Overview of the agency/team/individual
  • Agency/team/individual objectives
  • Recent work examples
  • Details of recent achievements
  • Details of any challenges faced and overcome
  • Why your agency/team/individual should win

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We are thrilled to be recognised for our work in delivering a first class ecommerce platform for Matthew Clark. The awards validate our ability to deliver enterprise class eCommerce solutions that enable our clients to extend their ecommerce platform far beyond just selling online and we look forward to deepening our strategic relationship with Matthew Clark as we continue to help them deliver their fast moving and constantly evolving digital strategy. Andrew Robathan, Managing Director of eCommerce
Truecommerce Europe
Winning a UK eCommerce Award has been great for Craghoppers. Internally, it’s been great for the team to be recognised for all their hard work put in over the last 12 months. Externally, it’s prompted some great feedback and opened up some fantastic conversations with other great businesses. Alex Wall
Since winning the B2C eCommerce Site of the Year, Whispering Smith have solidified their business as a key player in international wholesale fashion market. With the support of Fluid Digital and the award win, they have seen an increase in overall quality website traffic, attracting the possibility of new business from emerging fashion retailers and established fashion brands alike. Joshua Hobson
Fluid Digital
Working with Don’t Panic Events (co-founders of the UK eCommerce Awards) is an exciting new opportunity for Bloomreach, allowing us to join a world-class event by bringing together experts and acknowledging the great achievements of our e-commerce industry.
It’s particularly rewarding to have the commitment and perseverance of our Mentioneers publicly recognised, as their hard work is at the heart of our platform and the service we offer to our clients. This award is further proof of the innovations we’re delivering in our bid to change the status quo of marketing
Mention Me
We are thrilled to have won UK eCommerce In-House Team of the Year Award 2019 as part of a phenomenal year for us. We have grown our team, grown engagement, created an agile change programme and developed a true omni-channel way of working. We’re extremely proud of what we’ve achieved and feel winning this award has been the best way for Matalan’s eCommerce team to celebrate. Paul Hornby
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