The awards are judged by an esteemed panel of industry leaders and experts, the judging is a rigorous two-stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.

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Together with her team she has built one of the strongest international communities in the online marketing industry. Olga has expanded SEMrush brand visibility worldwide, bringing >90% YoY average revenue growth from top 10 new markets and growing SEMrush presence in the main markets such as USA, Europe and Australia. Olga is a sought-after speaker at leading marketing conferences such as SMX, Pubcon and BrightonSEO.

Michael Ashworth | Co-Founder & Managing Director | Nublue

Michael founded Nublue in 2005 with his brother Tom to create and host exceptional ecommerce websites. Today he leads a team of 45, focussing on running a business which people enjoy doing business with. Michael is an expert in Magento, Shopware, Shopify and ecommerce strategy, brand promotion and management. His strengths lie in facilitating growth and delivering big impact ecommerce platforms for ambitious brands. Out of work, Michael’s keen on snowboarding, sailing and scuba diving to avoid getting square eyes.


Neil Callaghan | Director of Business Development | Beehive Research Limited

Neil is Business Development Director at Beehive Research and has worked in the research industry for 30 years. During that time, he has worked across CX, VoC, CEM, Employee Engagement, continuous EPoS data solutions, SaaS and Mystery Shopping. He has worked with many client companies helping to hone their requirements and develop solutions with them to meet their needs by designing practical programmes, collecting rich feedback and delivering actionable insight into their businesses. Neil now works with Beehive who provide truly bespoke and customised research solutions that enable their clients to engage with customers, prospects, stakeholders or employees. Beehive help global businesses understand the customer experience and drivers of customer satisfaction and listen to the 'voice of the customer' to understand and serve their customers better. Neil is a strong advocate of new technologies in research and helping clients achieve customer centricity.

Russ Carroll | Senior Commercial Director | Klarna

Russ has been with Klarna for 3 and a half years as is a key member of the management team behind Klarna's meteoric UK growth. Focussed primarily on partnerships with some of the world's leading e-commerce brands. Prior to that Russ held senior commercial positions at Rakuten, eBay and Experian and started his professional career in the Ad Agency world.

Dave Chaffey | Co-founder and content Director | Smart Insights

Dr Dave Chaffey is co-founder and content director of marketing and e-commerce learning platform Smart Insights. Dave is author of 5 bestselling books on Ecommerce including Digital Marketing: Strategy, Implementation and Practice and Digital Business and E-commerce Management. He has been recognised as one of 50 marketing ‘gurus’ worldwide who have shaped the future of Marketing by the Chartered Institute of Marketing.

His podcast is What's New's in Marketing.

Michael Durey | Digital Marketing Lead | Samsung

Michael joined Samsung in 2018 and since then has helped to deliver triple digit Ecommerce growth through Samsung’s owned eStore, EPP and Student websites. Aligning Digital Marketing strategies across Search (Paid and Organic), Affiliates, CRM (Email and Push), Paid Social and Programmatic Display has allowed Samsung to maximise in-market traffic through to Samsung.com and ultimately has led to the most successful flagship launch (Galaxy S10) and Black Friday sales period the company has ever had.

Luke Flomo | Chief Revenue Officer | Laybuy

Emma Forward | Independent eCommerce Consultant

Emma is an independent eCommerce consultant with 10 years' experience in eCommerce. She worked in-house heading up eCommerce at Royal Academy of Arts prior to setting up her consultancy. Since becoming an independent consultant, she's project managed a number of migrations and re-builds across a variety of different verticals and retailers, including fashion, luxury, lifestyle, media and heritage sectors. She works to increase profitability online through eCommerce strategy, conversion rate optimisation and site auditing. She's delighted to be joining the judging panel of the UK eCommerce Awards for the second time.

LinkedIn profile


Luis is Head of Global Search Marketing at The LEGO Group, and defines the strategy for search marketing activity globally for the iconic toy company. On these years in the company, Luis has managed to create a global organization that reaches both children and parents with engaging content in more than 140 markets. He is a regular writer and speaker about Search Marketing and business leadership and plays an active role in the search community. He is a member of the board of directors of SEMPO, the largest nonprofit trade organization in the world serving the search and digital marketing industry. He is also a fellow member of the Marketing Society, member of the advisory board of The Institute of Practitioners in Advertising and participates actively at conferences and specilized publications. He is also member of the judging panels of industry leading awards, as the DMA Awards, the UK and US Search Awards, The Drum and The Biddable Media awards. Luis has a technical background on computer science and has more than 14 years' experience in Search Marketing with cross-functional expertise in technology and business management and leadership.

Kristal Ireland | Ecommerce Director | Harry Hall International

Multi award winning, international digital industry speaker and awards judge Kristal Ireland has an extensive pedigree in digital transformation and leadership. Having spent the last three years at Virgin Trains leading the digital transformation and digital futures strategy for the East Coast Mainline Kristal has recently joined Harry Hall International, one of the UK’s oldest and most respected equestrian companies to lead their commercial and digital strategy. With an academic background in the philosophy of technology and digital futures, Kristal is a passionate advocate of the ethical application of technology and developing future fit inclusive workplaces.

Stephen Kenwright | Co-founder and Technical Director | Rise at Seven

Stephen is co-founder and Technical Director of Rise at Seven, a creative SEO agency made in Sheffield. He founded SearchLeeds and TechSEO Summat. He mentors communications students at Sheffield Hallam University.


Davina Lines is Managing Director of Mixing Digital and the Ecommerce Club. She brings a wealth of knowledge and a big black book of digital contacts to ensure Mixing Digital’s event management services are of the highest standard. Davina co-founded Netimperative in 1999 and became Managing Director in 2002, stewarding the brand into new product launches and creating one of the most successful events programmes in the digital marketing industry. In the mid 90s Davina cut her digital teeth on New Media Age (now Econsultancy), forming part of the founding team and was responsible for the commercial development of the magazine and its early events from launch in May 1995 to 1999. In recent years Davina launched an ecommerce peer-to-peer community, the Ecommerce Club, which runs regular events in London and Manchester on topics relevant to the retail community.

Nina Mack | Managing Director | Worship

Nina Mack is the MD and founder of Worship.agency, an award-winning conversion optimisation (CRO) and user experience (UX) agency. The agency helps financial services and ecommerce businesses improve their websites so more people buy. Nina has worked with hundreds of businesses from early stage startups to large multinationals over the past 15 years. She is particularly interested in uncovering users’ conscious and unconscious needs to understand what truly drives and influences behaviour in order to create a more persuasive experience and increase sales.


Paul has 20 years’ experience leading Marketing & Digital both Agency & Brand side. Paul was previously Head of Marketing at Tesco Bank, global Digital Director at PZ Cussons (brands including St Tropez, Imperial Leather & Original Source), led Digital marketing at the Co-op Group (Food > Funeralcare) and has through the line experience of working both client and agency side with brands including Wickes, Laterooms, Intercontinental Hotel Group, Cash Generator, Stagecoach and Silverstone.


Donna begun her career in media ten years ago where she started out within the New Business team at OMD UK. Since then, she has worked across a variety of fields within the industry including at Affilinet, where she specialised in Affiliate Marketing and planning and account management at Omnicom Media Group within their B2B Lead Generation and Affiliates team. Following this, she made the transition from agency to sales where she has been specialising in Programmatic advertising ever since starting out as a Sales Manager at Trinity Mirror to currently overseeing Expedia's programmatic division across EMEA and APAC

Paul Rogers | Founder | Vervaunt

Paul Rogers is an eCommerce Consultant and the Founder of Vervaunt (a London-based eCommerce consultancy and paid media agency). Paul mostly works on replatforming projects and recent clients include The Conran Shop, Heal's, David Austin Roses, The Science Museum, Bulletproof and lots of others.

Ayesha Sethi | Global Head of Social Media & SEO | Vodafone Group Services

Ayesha Sethi comes with 15 years of strong multi-industry global experience with robust exposure to European, Asia Pacific & South African markets. Her core strengths are in business management, brand marketing, digital media & business development. In the past, she has worked extensively on brand & digital assignments across the Asia Pacific region with renowned brands like Yum! Brands (Taco Bell & Pizza Hut), Goodyear Tires, Vodafone and Zapak (Online gaming giant in India). Currently she leads Social Media Marketing & SEO globally for Vodafone Group Services spanning over multiple countries including European markets, India & South Africa. Ayesha was the winner of the prestigious CMO Asia Young Marketing Star Award for her work in Yum Brands.

Chris Simmance | Ambassador | Under2

Chris Simmance is the Chairman and Founder of Optus Digital and Ambassador to Under2. The companies provide both SEO and PPC services as well as wicked fast loading web builds that get users hearts pumping. Based in London he spends a great deal of time getting cranky at the state of the web and plans to fix it, one site at a time. He and his team are the people behind the BrightonSEO ticketing platform, you know, the one that hasn’t gone down on every ticket release day since we changed it. Love the ballot or hate it, it doesn’t fall apart anymore. He’s a big fan of Bill Gates’ quote “I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it.” as it’s a really good way of getting away with finding a shortcut. Perhaps that’s where the obsession with site speed comes in? Chris is pretty much self taught and started working in SEO from a small local agency through to a multinational before deciding to “go it alone” and set up for himself. 5 years later and 2 regional offices and he’s winning work from some well known established high street.


Thomas has a long record of delivering growth for many of the largest names online. During six years at Amazon, he led strategic seller acquisitions; executed new category launches; and delivered cutting-edge merchant services. After moving to Tesco, he tripled their marketplace business in twelve months. As a part of the senior team at Pricesearcher, he currently leads Retailer and Agency engagement. Thomas has a detailed insight on strategy, performance and operations across thousands of eCommerce sites, the high street stores, and digital marketing agencies.

Keith White | Head of Digital | Leeds Building Society

As Head of Digital at Leeds Building Society, Keith is responsible for transforming the online experience for members, partners and colleagues alike. For 145 years, the Society has delivered on its commitment to mutuality, helping members save and own the home they want. Under Keith’s stewardship, this core promise is still the guiding principle driving digital change. With 20 years’ experience as a Digital Solutions Director before joining the Society, Keith has a wealth of know-how to draw upon. This includes delivering a number of high profile UK and European digital transformation and customer experience programmes. Sectors include automotive, airlines, customer electronics, train operating companies, public sector, healthcare, retail banking and insurance. A Fellow of the British Computer Society, Keith has been delivering ecommerce and digital transformation initiatives since 1999. In his role at Leeds Building Society, he’s well placed to share valuable learnings gained along the way.