The awards are judged by an accomplished panel of experts and industry leaders.

The judging is a rigorous two-stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries. You can find out more about the judging process here.

In the interests of transparency, we may give entrants an insight into why a winning entry was chosen.

Become a Judge Previous Judges Judges Top Tips



Nick Andrews is the Senior Search Manager for the UK's largest department store, Marks and Spencer (M&S). Nick currently manages all SEO and PPC activity at M&S and has previously held positions as both SEO Manager and PPC Manager at Debenhams and Head of SEO at 2 UK digital marketing agencies. With over a decade's experience in search marketing, Nick brings a wealth of experience to the European Search Awards. Nick is a long-time supporter of the industry awards having sat on the European Search Awards judging panel for several years, along with the UK Search Awards.

Michael Ashworth | Co-Founder & Managing Director | Nublue

Michael founded Nublue in 2005 with his brother Tom to create and host exceptional ecommerce websites. Today he leads a team of 45, focussing on running a business which people enjoy doing business with. Michael is an expert in Magento, Shopware, Shopify and ecommerce strategy, brand promotion and management. His strengths lie in facilitating growth and delivering big impact ecommerce platforms for ambitious brands. Out of work, Michael’s keen on snowboarding, sailing and scuba diving to avoid getting square eyes.


As Head of Commerce Experience Design at Space 48 Holli leads the team of UI Designers, UX Designers and UX Researchers. Her 14 years of eCommerce experience covers a spectrum of industries, from Home and Garden and Gifting to Builders Merchants and Fashion; where she has helped deliver optimised experiences for renowned brands across B2B and B2C. Holli is passionate about customer centricity, data and cultivating a continual improvement and testing strategy with her customers.

Hannah Bryce | SEO & Content Manager | Bensons for Beds

Hannah lives and breathes engaging, data-led content. For over a decade she has championed content that has a purpose – with user intent, relevancy and the full organic experience at the heart of everything that’s created or improved. An eCommerce specialist, Hannah’s expertise lies in making sure content performs; by showing up in the right places, aiding user journeys and providing real tangible credibility, often in the form of data and statistics – all of which has led to vastly improved conversions for companies within the homeware, health and legal industries. Both at work and in her own time, Hannah loves to test ‘what happens if’ with digital content. From testing whether adding intent-led schema to product description pages in order to see if capturing researchers on a high conversion page is effective, to giving inanimate objects personalities, Hannah uses her breadth of knowledge across technical SEO, love of data and creativity with words to test what works best and then to test what can improve it further. Outside of work Hannah creates and amplifies content for her own eCommerce store, its social media channels and email campaigns. She has featured on several digital marketing panels and podcasts and was also the co-host of the ‘SEO SAS podcast’ from 2018 to 2021.


Kunle is an eCommerce advisor, international speaker and host of the 2X eCommerce Podcast. He coaches eCommerce and retail teams with 'growth roadmap plans' that focus on unlocking growth through acquisition, retention, and experience delivery. Kunle has interviewed over 250 DTC ecommerce leaders.

Montserrat Cano | Digital Marketing, eCommerce and Project Management Consultant

Montserrat Cano is a seasoned, all-round digital marketer and project manager who specialises in integrating the digital marketing areas to maximise marketing and business results. Having started in SEO and content almost back in the dark ages of digital, her core skill is SEO, as well as PPC,CRM/ email and social media strategy and execution. Her focus and passion is on solving issues and building internal processes to handle and prevent them using data. Being bilingual English-Spanish, she has worked with brands operating in the UK and internationally in a range of niches, such as ecommerce, legal, membership, public sector, technology or publishing. She has also spoken at the eCommerce Expo and Measurecamp. In her spare time, she mentors other SEO/ digital professionals to help make the industry stronger.

Sara de Velasco | Head of UK Marketing | FREENOW

Yohan Deveaux | Head Of Ecommerce | SUPERFRONT

Yohan has extensive experience in eCommerce in a variety of fields, ranging from business intelligence/CRM, business development and driving online sales, to consulting on the agency side. Over the past decade he has worked as Marketing analyst, CRM manager, Strategy consultant and more recently as Head of eCommerce at Superfront. He has a proven track record of successfully advancing high-potential eCommerce organisations with great focus on building the right Marketing/Tech “MarTech” infrastructure supporting impactful business processes.

Roisin Donnelly | Non-Executive Director | Homeserve

Roisin Donnelly was Former CMO for Procter & Gamble Northern Europe, leading six countries and 72 leading brands with a turnover of £5 billion and a marketing budget of £0.5 billion. Roisin is an experienced digital and e-commerce leader. Roisin is currently a Non Executive Director of Homeserve and Checkatrade and a former Non Executive Director of Just Eat plc, Holland & Barrett and Bourne Leisure. She is on the Digital Advisory Board for Coca Cola Europacific Partners. She is on the board of IAB UK (Interactive Advertising Bureau) advising the digital industry.

Michael Durey | Digital Marketing Lead | Samsung

Michael joined Samsung in 2018 and since then has helped to deliver triple digit Ecommerce growth through Samsung’s owned eStore, EPP and Student websites. Aligning Digital Marketing strategies across Search (Paid and Organic), Affiliates, CRM (Email and Push), Paid Social and Programmatic Display has allowed Samsung to maximise in-market traffic through to Samsung.com and ultimately has led to the most successful flagship launch (Galaxy S10) and Black Friday sales period the company has ever had.

Adam Guerguis | Head of Operations for Organic Growth | Airbnb

Based in Montreal, Adam has more than 10 years in search marketing and growth hacking experience. His latest job is Head of Operations for airbnb organic growth. He also has been working with very exciting brands in several industries, languages, and sizes like Yahoo!, MSN, Groupon, UNHCR, Skrill, Paysafe card, and others. Adam is also a digital marketing trainer, guest speaker, mentor, digital marketing blogger since 2010, and a MSc. Marketing Candidate. In his free time, Adam likes coding and reading about marketing,

LinkedIn profile

Jaime Hill | Head of eCommerce | Oak Furnitureland

Jaime has over two decades of experience as a Marketing & Ecommerce professional with a successful track record leading teams and developing strategy to transform organisations’ digital capability and channels to market.  She has had success in roles at brands including Avis, Barclays, Dairy Crest and Shell, and across a wide range of B2B and B2C vertical markets. Most recently, she joined Oak Furnitureland as Head of Ecommerce in March 2020.  A graduate of the Institute of Digital Marketing and qualified Executive Business Coach, Jaime's professional passion is for making life easier for the customer at every touch point. 

Canan Hoetzel | Global Onsite Manager | Hugo Boss

Canan is a global Onsite Manager at Hugo Boss. Currently, she oversees the onsite personalization through implementing various strategies to provide the best user experience. Having started out as a translator, she spent more than 7 years in the eCommerce industry working as a merchandiser, SEO Analyst, onsite search lead and onsite manager. She contributed to innovative, strategic user experiences and steered the site search creation, and key positioning for 50+ websites across MENA, including Victoria's Secret, H&M, The Body Shop, Bath & Body Works, Foot Locker and Mothercare. Her career has spanned the optimization of onsite areas of navigation, search, recommendations, and product placement.

Daphne Hoogenboom | Head of Content Marketing | KLM Royal Dutch Airlines

Daphne Hoogenboom is a strategic thinker with the drive to get things done. She has a strong passion for beautiful brands, magazines and travelling. At KLM Royal Dutch Airlines she is responsible for the content marketing vision and the award winning inflight magazine Holland Herald. Daphne previously worked at Lycos, MasterCard and Transavia airlines.

Natalie Hutton | Head of Customer | Notonthehighstreet

Natalie is a CRM and Loyalty specialist, having built her 20 year career delivering strategic transformation for customer centric brands such as T-Mobile, Tesco Clubcard, easyJet and most recently as Head of Customer at Notonthehighstreet. Her experience in developing communication and data strategies, together with multi-channel personalised customer experiences has helped her deliver impressive results. Her passion is to connect together data, tech and customer insight to help brands build rewarding relationships with their customers.

Al Keck | Founder & CEO | Infinity Nation

Al has worked closely with leading brands such as Reader’s Digest, Rapha, eBay, Graham & Green, Weird Fish, Cass Art, and Trekwear to name a few. By partnering with his clients he has planned, implemented and redeveloped their online marketing strategies to make them work smarter, propelling their overall online revenue and ROI. Through Al’s digital leadership, Infinity Nation has received a number of awards. Most recently, Infinity Nation won the Digital Performance Award at the DIRECT COMMERCE INNOVATOR AWARDS 2019 But it’s not all work and no play. Al also regularly contributes to the community. He has raised over £14K for Winston’s Wish, Parkinson’s UK, United Foundation, and a local primary school by participating in charity cycles. Al is also a regular sailor − competing whenever he can in between time with his son and daughter.

Ollie Lees | HEAD OF DATA | Space48

As Head of Data and Insight, Ollie is responsible for the ecommerce data science arm at Space 48. He leads a team of acquisition strategists and data scientists to deliver growth to our clients. He is a passionate ecommerce focused digital marketing enthusiast with 18 years of experience and a lover of all things spreadsheets.

Karl Lillrud | Global eCommerce Strategy Expert | Synergy Group |

Karl is a leading expert in eCommerce globalization and growth strategies and has been working with some of the top brands around the world. Karl is a sought after professional Mentor, Global speaker, and two times TEDx talks speaker, as well as being a bestselling author of multiple books where his latest book is called "Hacking your destiny" Learn more about Karl Lillrud on www.karllillrud.com


Davina Lines is Managing Director of Mixing Digital and the Ecommerce Club. She brings a wealth of knowledge and a big black book of digital contacts to ensure Mixing Digital’s event management services are of the highest standard. Davina co-founded Netimperative in 1999 and became Managing Director in 2002, stewarding the brand into new product launches and creating one of the most successful events programmes in the digital marketing industry. In the mid 90s Davina cut her digital teeth on New Media Age (now Econsultancy), forming part of the founding team and was responsible for the commercial development of the magazine and its early events from launch in May 1995 to 1999. In recent years Davina launched an ecommerce peer-to-peer community, the Ecommerce Club, which runs regular events in London and Manchester on topics relevant to the retail community.

Trond Lyngbø | Senior SEO Consultant

Kenon Man | Deputy Director of Marketing | University of Nottingham

Kenon has over 10 years experience of creating and producing award winning content in the higher education sector. He is Deputy Director of Marketing at University of Nottingham, but started out in Arts marketing when creating social media content was considered a risky thing to do. Kenon is keen to get more diversity into the mar-comms industry and he’s been awarded a place on the BME Pros Xec leadership course, the first leadership scheme for UK-based Black, Asian, Mixed Race and Ethnic Minority (BME) PR and comms pros.


Rumyana is an experienced digital marketer with a great passion for the Travel industry. As Head of Performance & Revenue, she is leading a team of Paid Search, SEO and Social Media specialists. Prior to joining Secret Escapes, she has helped several other Ecommerce & Travel brands grow their online presence. Rumyana is a regular conference speaker on topics such as Machine Learning, Automation and Performance Marketing Best Practices.

Pete Robertshaw | HEAD OF COMMERCE CONSULTING | Space48

Pete Robertshaw is Head of Commerce Consultancy at Space 48 and has been in the eCommerce industry for over 17 years, with 14 years client side as a head of eCommerce at a large multi-channel retailer. Pete provides consultancy to his clients on their entire commerce experience and commerce strategy, helping them identify the best technology solutions and platforms to grow their online businesses.

Leonardo Rodrigues | VTEX Europe | Lead Apps Architect

Leo Rodrigues has been around digital retail and e-commerce for more than 20 years now. From Awarded Digital Designer and Art Director to Project/Product Manager, into retail day-to-day as Ecommerce Manager, Digital Marketing Manager, and Technology Director, Leo has expanded his 360 experience working for the last 3 years as Partner Manager / Integrations Architect for VTEX, an Enterprise Digital Commerce Platform. Expanding its regional expertise to APAC and EMEA, was the Lead Solution Architect in the opening of Singapore's VTEX Office and now leads the App Builders department for the EMEA region. Focused on the commerce ecosystem's strengths, Leo is now bringing a new perspective into the European market to provide conversational commerce and enterprise solutions to tier 1 projects.

Ric Rodriguez | Director Of Strategic Projects | Vashi

Ric Rodriguez is an experienced digital marketer, with a background that stretches across agency, brand and vendor-side. Ric is the Director Of Strategic Projects at Vashi, the bespoke fine jewellery brand, where he leads a cross-department function. . He joined from NYSE-listed technology company Yext, where he was the European search marketing expert. Prior to this, Ric led teams at well-known agencies, most notably within iProspect, where he grew online market share for two high street finance brands - and at Croud, where he oversaw all SEO activity for a well-known B2B business across over 100 markets. He was also a part of iCrossing’s, multi-award winning L'Oreal team. Ric is co-author of the Amazon bestselling book "Mastering In-House SEO" and often speaks at marketing conferences.

Fatima Salhab | E-commerce Sector Lead | flinder

Fatima lives and breathes e-commerce. As the E-commerce Sector Lead at flinder, she helps fast-growth e-commerce businesses to scale business operations, improve performance and prepare for investment. Fatima’s first passion for e-commerce started as Finance Expert at Deloitte where she was responsible for multiple e-commerce businesses. She enjoys working in collaboration with founders and CEOs of fast growth e-commerce start-ups, guiding them through the whirlwind journey of growing their businesses. Fatima develops best practice finance operations by using technology and apps to transform their systems. Originally training as a management accountant in industry, she is able to fully appreciate and understand a business from its core. This experience has given her the ability to support clients by understanding what they value and what they need from her as an adviser.

Sara Sanna | Senior Product Designer | Expedia Group

Sara is a Product design manager currently working at Expedia group. She has 10 years of experience in building digital products for Web and mobile apps. She's passionate about finding that sweet spot that combines customer and business requirements. More recently, she's been involved in empowering and supporting product designers to do their best work.

Cecilia Svane | Head of eCommerce | Thomas Cook

Cecilia Svane has been in the travel industry for nearly 30 years, after studying hotel management she specialized in distribution and when internet became part of the game, she found her passion. How to get more website visitors? How to make them convert? While marketing in general was a beloved topic, traffic and UX soon became her absolute favourites and during many years she developed online strategies for several well know travel companies. Now she is using her experience and expertise to provide consultancy services mainly to hoteliers.

Naomi Timperley | Co Founder | Tech North Advocates and GSI

Co Founder of Tech North Advocates. Proud to be in the top 50 Computer Weekly Most Influential Women in UK IT 2018, 2019, 2020 and 2021. Naomi is an experienced growth and innovation consultant with established relationships across the UK. She has extensive experience working with start-ups and growth businesses particularly in the tech, digital and creative sectors. Naomi has been a mentor for 8 years and mentored several hundred businesses. She an Honorary Industry Fellow at the University of Salford Business School and chair of the Industry Advisory Board. Naomi also sits on the board of charity Digital Inc and social Enterprise PIE. She was previously Chair of Future Everything and Capital Pilot.

Geraldine Vesey | Director | Vesey Communications

Geraldine Vesey, director of Vesey Communications, is a PR and communications professional with experience of working for Government, public and private sector clients. She spent two decades as a director of multi award winning consultancy, SKV Communications, responsible for the strategic direction and growth of the company, She has a specialism in behaviour change communications and has worked for a range of government departments, most recently the Department for International Trade, Food Standards Agency, Get into Teaching campaign for the Department for Education, Department of Business Innovation and Skills, and Health Education England. Expertise in regional activation of national campaigns has seen Geraldine involved in creating and managing campaigns across sectors straddling industries from finance and fashion to football and food.

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