The awards are judged by an esteemed panel of industry leaders and experts, the judging is a rigorous two-stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.


Together with her team she has built one of the strongest international communities in the online marketing industry. Olga has expanded SEMrush brand visibility worldwide, bringing >90% YoY average revenue growth from top 10 new markets and growing SEMrush presence in the main markets such as USA, Europe and Australia. Olga is a sought-after speaker at leading marketing conferences such as SMX, Pubcon and BrightonSEO.

Michael Ashworth | Co-Founder & Managing Director | Nublue

Michael founded Nublue in 2005 with his brother Tom to create and host exceptional ecommerce websites. Today he leads a team of 45, focussing on running a business which people enjoy doing business with. Michael is an expert in Magento, Shopware, Shopify and ecommerce strategy, brand promotion and management. His strengths lie in facilitating growth and delivering big impact ecommerce platforms for ambitious brands. Out of work, Michael’s keen on snowboarding, sailing and scuba diving to avoid getting square eyes.

Russ Carroll | Senior Commercial Director | Klarna

Russ has been with Klarna for 3 and a half years as is a key member of the management team behind Klarna's meteoric UK growth. Focussed primarily on partnerships with some of the world's leading e-commerce brands. Prior to that Russ held senior commercial positions at Rakuten, eBay and Experian and started his professional career in the Ad Agency world.

Dave Chaffey | Co-founder and content Director | Smart Insights

Dr Dave Chaffey is co-founder and content director of marketing and e-commerce learning platform Smart Insights. Dave is author of 5 bestselling books on Ecommerce including Digital Marketing: Strategy, Implementation and Practice and Digital Business and E-commerce Management. He has been recognised as one of 50 marketing ‘gurus’ worldwide who have shaped the future of Marketing by the Chartered Institute of Marketing.

His podcast is What's New's in Marketing.

Emma Forward | Independent eCommerce Consultant

Emma is an independent eCommerce consultant with 10 years' experience in eCommerce. She worked in-house heading up eCommerce at Royal Academy of Arts prior to setting up her consultancy. Since becoming an independent consultant, she's project managed a number of migrations and re-builds across a variety of different verticals and retailers, including fashion, luxury, lifestyle, media and heritage sectors. She works to increase profitability online through eCommerce strategy, conversion rate optimisation and site auditing. She's delighted to be joining the judging panel of the UK eCommerce Awards for the second time.

LinkedIn profile


Davina Lines is Managing Director of Mixing Digital and the Ecommerce Club. She brings a wealth of knowledge and a big black book of digital contacts to ensure Mixing Digital’s event management services are of the highest standard. Davina co-founded Netimperative in 1999 and became Managing Director in 2002, stewarding the brand into new product launches and creating one of the most successful events programmes in the digital marketing industry. In the mid 90s Davina cut her digital teeth on New Media Age (now Econsultancy), forming part of the founding team and was responsible for the commercial development of the magazine and its early events from launch in May 1995 to 1999. In recent years Davina launched an ecommerce peer-to-peer community, the Ecommerce Club, which runs regular events in London and Manchester on topics relevant to the retail community.


Paul has 20 years’ experience leading Marketing & Digital both Agency & Brand side. Paul was previously Head of Marketing at Tesco Bank, global Digital Director at PZ Cussons (brands including St Tropez, Imperial Leather & Original Source), led Digital marketing at the Co-op Group (Food > Funeralcare) and has through the line experience of working both client and agency side with brands including Wickes, Laterooms, Intercontinental Hotel Group, Cash Generator, Stagecoach and Silverstone.

Paul Rogers | Founder | Vervaunt

Paul Rogers is an eCommerce Consultant and the Founder of Vervaunt (a London-based eCommerce consultancy and paid media agency). Paul mostly works on replatforming projects and recent clients include The Conran Shop, Heal's, David Austin Roses, The Science Museum, Bulletproof and lots of others.

Keith White | Head of Digital | Leeds Building Society

As Head of Digital at Leeds Building Society, Keith is responsible for transforming the online experience for members, partners and colleagues alike. For 145 years, the Society has delivered on its commitment to mutuality, helping members save and own the home they want. Under Keith’s stewardship, this core promise is still the guiding principle driving digital change. With 20 years’ experience as a Digital Solutions Director before joining the Society, Keith has a wealth of know-how to draw upon. This includes delivering a number of high profile UK and European digital transformation and customer experience programmes. Sectors include automotive, airlines, customer electronics, train operating companies, public sector, healthcare, retail banking and insurance. A Fellow of the British Computer Society, Keith has been delivering ecommerce and digital transformation initiatives since 1999. In his role at Leeds Building Society, he’s well placed to share valuable learnings gained along the way.