Ethical, transparent and respected, the awards are judged by esteemed industry experts who follow a robust two-step judging process that includes pre-scoring to establish a shortlist and judge discussion to determine winners and in some cases silver awards.

None of our Award judges can take part in the competition and any conflicts of interest must be declared.

The UK eCommerce Awards are accredited ‘Oustanding’ by the Awards Trust Mark – The Independent Awards Standards Council – Trust Mark Scheme.

Our Judges

Alexandria Devanna
Alexandria Devanna | Head of Project Management | Space 48
As Head of Project Management, Alex is responsible for the Project Management side of delivery at Space 48. Alex leads a team of Project Managers to bring our client's Ecommerce goals to life.
Charlotte Howell
Charlotte Howell | Digital Marketing & eCommerce Manager | Grafton International
Charlotte Howell is a creative digital marketing professional with proven success at implementing cross-channel digital strategies to increase traffic acquisition and positively impact sales growth. She began her journey in organic search and has since crafted a diverse skill set covering ecommerce, paid media and influencer marketing. She currently heads up the Digital & eCommerce team at Grafton International, known for creating and distributing beauty brands such as CARMEX, ORLY and Eyelash Emporium. Charlotte is a strong advocate for continual learning in digital and adapting to industry trends. Her 12 year experience working both in-house and agency side, has been rewarding, providing her with a deep understanding of the ever-evolving marketing landscape.
Daniel Saunders
I've worked in Digital for 18 years. Within Digital marketing I work closely with the directors and heads of service to identify new business opportunities and Strategies. Having an in-depth understanding of different markets and competitors in the area to maintain a competitive advantage which is used to work alongside key stakeholders in managing the translation of the business strategy into clear plans. Proactively researching markets, competitors within different regions and establishing ways to develop a competitive advantage within our strategies. Within Stanley Black and Decker, I am a catalyst for change, I plan and execute UK market E-commerce and digital marketing activities to increase sales, grow online channels, and grow new and existing online customers managing substantial 6 figures budgets over many different groups. As an international keynote speaker in the Digital sphere, I inspire and lead a large team of specialists, drive the delivery of brilliant digital products and services, mentoring at levels from executives to C suite. I utilize analytics and insight tools to evaluate end-to-end customer experience across multiple customer touch points. Working with trade marketing teams to analyse product categories and make appropriate product mix recommendations and effectively contributes to SEO, PPC, UX and CRO. I have built, nurtured and lead a diverse, multidisciplinary team to deliver digital transformation across the Stanley Black and Decker group. Defining the required digital capabilities across our people, their processes, and the technology we use. With Stanley Black and Decker being a multinational corporation, I make myself a visible leader by holding regular lectures and Q and A sessions with entry executives all the way up to C suite teams.
Davina Lines
Davina Lines is Managing Director of Mixing Digital and the Ecommerce Club. She brings a wealth of knowledge and a big black book of digital contacts to ensure Mixing Digital’s event management services are of the highest standard. Davina co-founded Netimperative in 1999 and became Managing Director in 2002, stewarding the brand into new product launches and creating one of the most successful events programmes in the digital marketing industry. In the mid 90s Davina cut her digital teeth on New Media Age (now Econsultancy), forming part of the founding team and was responsible for the commercial development of the magazine and its early events from launch in May 1995 to 1999. In recent years Davina launched an ecommerce peer-to-peer community, the Ecommerce Club, which runs regular events in London and Manchester on topics relevant to the retail community.
Dina Taha
Dina Taha | SEO Manager | Majied Al Futaim- Carrefour Egypt
Dina Taha has been in the Marketing industry for 20+ years, with a background in both Offline and Online marketing in the MENA region covering different industries like Pharmaceuticals, Education, Retail and finally E-Commerce, Dina is the SEO Manager for Carrefour Egypt one of the biggest retail players in Middle East (Majed Al Futtaim). Dina’s role is to leverage both SEO and ASO activities for Carrefour’s Online presence in terms of website and mobile application. She is a big advocate for data-led decisions and loves digging through numbers. Her regional roles allowed her to get the essence of different markets in Middle East & North Africa. Dina has a passion for training too; she has a number of guided SEO courses on Coursera. Dina believes in continuous learning and stretching her capabilities, so she pursued study MIBA (Major: International Marketing) and graduated from ESLSCA -Paris. In her time off she loves traveling & exploring different cultures and doing adventure activities.
Fatima Salhab
Fatima Salhab | Portfolio CFO & E-commerce sector leader | Flinder
Fatima lives and breathes e-commerce. As the E-commerce Sector Lead at flinder, she helps fast-growth e-commerce businesses to scale business operations, improve performance and prepare for investment. Fatima’s first passion for e-commerce started as Finance Expert at Deloitte where she was responsible for multiple e-commerce businesses. She enjoys working in collaboration with founders and CEOs of fast growth e-commerce start-ups, guiding them through the whirlwind journey of growing their businesses. Fatima develops best practice finance operations by using technology and apps to transform their systems. Originally training as a management accountant in industry, she is able to fully appreciate and understand a business from its core. This experience has given her the ability to support clients by understanding what they value and what they need from her as an adviser.
Jaime Hill
Jaime Hill | Head of eCommerce | Oak Furnitureland
Jaime has over two decades of experience as a Marketing & Ecommerce professional with a successful track record leading teams and developing strategy to transform organisations’ digital capability and channels to market.  She has had success in roles at brands including Avis, Barclays, Dairy Crest and Shell, and across a wide range of B2B and B2C vertical markets. Most recently, she joined Oak Furnitureland as Head of Ecommerce in March 2020.  A graduate of the Institute of Digital Marketing and qualified Executive Business Coach, Jaime's professional passion is for making life easier for the customer at every touch point. 
John Jones
John Jones | Corporate Partner | Beever and Struthers
John leads Beever and Struthers' Corporate Team, having been made a Partner in 1999. Beever and Struthers is an award-winning firm of Chartered Accountants and Business Advisors in Manchester, Blackburn and London, and currently rank in the Top 50 firms nationally and Top 10 firms in the North West. John is Vice President of the Manchester Business Group of the Greater Manchester Chamber of Commerce. He was Chairman of Pro-Manchester from 2014 - 2015.
Leonardo Rodrigues
Leonardo Rodrigues | VTEX Europe | Lead Apps Architect
Leo Rodrigues has been around digital retail and e-commerce for more than 20 years now. From Awarded Digital Designer and Art Director to Project/Product Manager, into retail day-to-day as Ecommerce Manager, Digital Marketing Manager, and Technology Director, Leo has expanded his 360 experience working for the last 3 years as Partner Manager / Integrations Architect for VTEX, an Enterprise Digital Commerce Platform. Expanding its regional expertise to APAC and EMEA, was the Lead Solution Architect in the opening of Singapore's VTEX Office and now leads the App Builders department for the EMEA region. Focused on the commerce ecosystem's strengths, Leo is now bringing a new perspective into the European market to provide conversational commerce and enterprise solutions to tier 1 projects.
Michael Durey
Michael Durey | Head of Marketing | Samsung
Michael joined Samsung in 2018 and since then has helped to deliver triple digit Ecommerce growth through Samsung’s owned eStore, EPP and Student websites. Aligning Digital Marketing strategies across Search (Paid and Organic), Affiliates, CRM (Email and Push), Paid Social and Programmatic Display has allowed Samsung to maximise in-market traffic through to Samsung.com and ultimately has led to the most successful flagship launch (Galaxy S10) and Black Friday sales period the company has ever had.
Nick Wilsher
Nick Wilsher | Owner | NRW Ventures
Nick is the owner of NRW Ventures, an innovation and strategy consultancy and the co-founder of Decisionality, a technology consultancy that helps clients get ahead, and stay ahead, of the wave of AI. Nick works with visionary leaders who want to build the future of their business and leads them through the journey of generating ideas, testing the business potential in those ideas and growing the potential. Nick was previously the innovation lead for Marketplaces and Platforms for Deloitte UK where he ran corporate innovation projects building marketplaces for Deloitte and its clients. Nick and his team researched new technologies and what role marketplaces might play in those spaces, from ESG to deep tech to DAOs. Being based in Yorkshire, Nick also led Deloitte Ventures U.K. activity across offices outside of London.
Polly Walton
Polly Walton | Experience Optimisation Director | UNRVLD
Polly is the UNRVLD’s head of experience optimisation. She works with SEOs, performance marketers, data analytics, designers, and technical developers. Polly works on experience optimisation strategies and solutions for major brands in sectors including financial services, retail & leisure, higher education, manufacturing, professional services, sport, utilities, property and more. She is also a conference speaker. Brands Polly has worked closely with include Royal Canin, Mars, Teva, Roquette, London Metal Exchange, Biffa, SMEG, New Era Caps, Southampton FC, The FA, The R&A, Euroleague Basketball, Marsh Commercial, DWF, Carter Jonas, Barratt Homes, Persimmon Homes, Crest Nicholson, WhatHouse, Countryside Properties, McCarthy Stone, Leeds Beckett University, University of Essex, University of Birmingham, Southampton University and University of Hull.
Rebekah Hindocha
Rebekah Hindocha | Digital Marketing Manager | Michael Kors
Rebekah has over 9 years experience in digital marketing. Over the course of her career she has worked for 3 of the worlds largest marketing agencies across brands including adidas, Calvin Klien and American Airlines. For the first time Rebekah is now in-house leading digital performance marketing for Michael Kors, using her breadth of cross-channel and ecommerce experience to accelerate the strategy for EMEA and ROW sites. With a specialism in Paid Search Rebekah now manages SEO, Affiliate, Paid Social and Display channels. She has a passion for attribution, testing and data visualisation to understand what is truly contributing towards business success.
Reyhaneh Jafari
Reyhaneh is a SEO expert with 3+ years at experience with different companies who is hungry to learn and provides creative solutions to unique problems. She started her job with content strategy and continued her path to SEO. She is Skilled at technical optimization, on-page and off-page SEO, keyword research, project management, and content marketing funnel analysis. She has experiences in Google Ads and other digital marketing channels but her specialty is SEO. She tries to lead her life towards my interests and faces every challenge in this way while enjoying the whole path
Ric Rodriguez
Ric Rodriguez | Co-Founder & Chief Growth Officer | Finsu
Ric Rodriguez is an experienced digital marketer, with a background that stretches across agency, brand and vendor-side. Ric is the Director Of Strategic Projects at Vashi, the bespoke fine jewellery brand, where he leads a cross-department function. . He joined from NYSE-listed technology company Yext, where he was the European search marketing expert. Prior to this, Ric led teams at well-known agencies, most notably within iProspect, where he grew online market share for two high street finance brands - and at Croud, where he oversaw all SEO activity for a well-known B2B business across over 100 markets. He was also a part of iCrossing’s, multi-award winning L'Oreal team. Ric is co-author of the Amazon bestselling book "Mastering In-House SEO" and often speaks at marketing conferences.
Roxana Stingu
Roxana Stingu | Head of Search and SEO | Alamy LTD
Roxana Stingu is the Head of Search and SEO at Alamy, where she specializes in technical and image SEO for enterprise websites. She also oversees Alamy's internal search engine that handles over 350M assets and has an avid interest in all things AI. Roxana loves getting into the nitty-gritty of SEO and her favorite pastime is automating anything repetitive that she encounters at work, or in life. Roxana is also a speaker for conferences such as BrightonSEO and WTFest and a co-author for Blue Array's "Mastering In-house SEO" (First and Second editions) and Majestic's "SEO in 2022".
Savvas Papachristou
Savvas Papachristou | Head Of Ecommerce | MPL Home
Savvas is an omni channel expert with over 20 years’ retail experience. With a background in buying and merchandising, he is highly commercial, analytical and entrepreneurial. Savvas has held senior head office positions for various retailers including Selfridges, TM Lewin and Mothercare. For the past 11 years, he has been focused more on managing ecommerce businesses. Savvas is currently the Head of Ecommerce for MPL Home Ltd. MPL Home sells across a variety of channels including their own websites as well as through various online marketplaces. They sell products in multiple categories including home appliances, home textiles, beauty and hair care. Savvas has a long track record of success throughout his career and as well as consistently achieving challenging budgets, he has completed multiple projects for all the retailers he has worked for.
Sebastian Green
Sebastian Green | CTO | Club L London
With over 16 years development and IT experience Seb has done his fair share of work ranging from agency work to being in-house at some of the countries best known brands. He loves nothing more than a challenge and still loves getting deep into code with his team even though his job requires him to spend more time doing management/leadership. His management and mentoring skills mean his team think of him more as a friend than a boss.
Shashank Katare
Shashank Katare | Senior Engagement Manager, Digital Strategy Group | Adobe
Trond Lyngbø
Trond Lyngbø | Senior SEO Consultant |
Veronika Höller
Veronika Höller | Global SEO Lead | CompuGroup Medical
Veronika is a Global Senior SEO-Manager and has worked in SEO and PPC marketing for over 14 years. She started as a copywriter and PPC Manager in a little Ads Agency. She has continuously developed herself further into the direction of SEO. Over the years, she has worked as a digital marketing manager in agencies and international companies, including CompuGroup where she is now. International SEO and PPC Strategies are Top of her priority list. She views SEO as a whole puzzle and not just individual sub-areas, hence why she trained herself in all areas – content, technology, PPC, SMM and UX. Today she spreads her knowledge as a speaker on the stages of international digital marketing conferences such as BrightonSEO, SMX advanced, International Search Summit etc. For her all digital marketing channels have to be united to get the best of your website.

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We are thrilled to be recognised for our work in delivering a first class ecommerce platform for Matthew Clark. The awards validate our ability to deliver enterprise class eCommerce solutions that enable our clients to extend their ecommerce platform far beyond just selling online and we look forward to deepening our strategic relationship with Matthew Clark as we continue to help them deliver their fast moving and constantly evolving digital strategy. Andrew Robathan, Managing Director of eCommerce
Truecommerce Europe
Winning a UK eCommerce Award has been great for Craghoppers. Internally, it’s been great for the team to be recognised for all their hard work put in over the last 12 months. Externally, it’s prompted some great feedback and opened up some fantastic conversations with other great businesses. Alex Wall
Since winning the B2C eCommerce Site of the Year, Whispering Smith have solidified their business as a key player in international wholesale fashion market. With the support of Fluid Digital and the award win, they have seen an increase in overall quality website traffic, attracting the possibility of new business from emerging fashion retailers and established fashion brands alike. Joshua Hobson
Fluid Digital
Working with Don’t Panic Events (co-founders of the UK eCommerce Awards) is an exciting new opportunity for Bloomreach, allowing us to join a world-class event by bringing together experts and acknowledging the great achievements of our e-commerce industry.
It’s particularly rewarding to have the commitment and perseverance of our Mentioneers publicly recognised, as their hard work is at the heart of our platform and the service we offer to our clients. This award is further proof of the innovations we’re delivering in our bid to change the status quo of marketing
Mention Me
We are thrilled to have won UK eCommerce In-House Team of the Year Award 2019 as part of a phenomenal year for us. We have grown our team, grown engagement, created an agile change programme and developed a true omni-channel way of working. We’re extremely proud of what we’ve achieved and feel winning this award has been the best way for Matalan’s eCommerce team to celebrate. Paul Hornby
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