Categories
Please see the following descriptions for more information on each category.
For more information on how to enter, submission guidelines and entry fees, please click here.
WEBSITE AWARDS
The website awards recognise and reward exceptional websites across multiple business sectors. Judges understand the nuances between sectors, including differing regulations and objectives which is why they believe each sector must be judged against the direct competition. Judges will be looking at objectives, budget, innovation and creativity, user experience, functionality, and conversion/engagement.
FASHION / APPAREL OR FOOTWEAR ECOMMERCE WEBSITE OF THE YEAR
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This award recognises and rewards an exceptional fashion, clothing or shoes retail website that stands out from the crowd in a competitive market.
FOOD & DRINK ECOMMERCE WEBSITE OF THE YEAR
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This award recognises and rewards tempting content and trouble-free ux for customers engaging with a food or drink website.
SUBSCRIPTION WEBSITE/SERVICE OF THE YEAR
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Open for all subscription websites or services; this award recognises and rewards a website with easy access to valuable content for its subscribers.
BEAUTY, HEALTH & WELLBEING ECOMMERCE WEBSITE OF THE YEAR
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Judges will be looking for an eCommerce website that is perfecting the retail of beauty products, medicines or pharmaceuticals, dietary supplements or treatments.
DIY, HOME, FURNITURE & INTERIOR DESIGN ECOMMERCE WEBSITE OF THE YEAR
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In a highly competitive sector, this award showcases eCommerce websites retailing DIY products and tools, furniture, homewares, gardening equipment, products and soft furnishings.
SPORTS, LEISURE, TOYS ECOMMERCE WEBSITE OF THE YEAR
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Judges will be looking for premiership eCommerce websites that retail sports equipment, products, services or tickets, toys and leisure equipment, services or products.
B2B ECOMMERCE WEBSITE OF THE YEAR
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This award recognises and rewards the successful communication of products and services via an eCommerce website retailing from business to business.
B2C ECOMMERCE WEBSITE OF THE YEAR
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Consumers are kings (and queens), judges will be looking for an eCommerce website that is driving not only engagement but checkouts.
ECOMMERCE STARTUP WEBSITE OF THE YEAR
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Judges are looking for a young eCommerce website (less than 18 months old) that is transforming business and delivering ROI.
UK ECOMMERCE WEBSITE OF THE YEAR
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The ultimate UK eCommerce Website Award! Judges will compare websites across multiple business sectors to crown an overall winner.
INTERNATIONAL/EXPORT WEBSITE OF THE YEAR
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This category recognises the rules and regulations that govern retailing outside of the UK. Judges are looking a website that delivers wherever the destination.
UK USER EXPERIENCE OF THE YEAR
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This award recognises and rewards a website and/or app which demonstrates outstanding user experience, functionality and conversion/engagement. It is important that you demonstrate results and include an evaluation that recognises the challenges faced and why your work outshines the competition.
OMNICHANNEL EXPERIENCE OF THE YEAR
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Judges will be looking for seamless customer experience over a variety of channels that allows customers to pick up where they left off, whether that be app, social media, website or email!
ACCESSIBLE ECOMMERCE WEBSITE OF THE YEAR
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This award recognises eCommerce websites that prioritise accessibility and inclusivity. Judges will look for websites that go beyond compliance and showcase innovative design, functionality, and usability that make online shopping accessible to all. From intuitive navigation and assistive technology compatibility to inclusive content and seamless functionality, this category celebrates the leaders in creating a truly accessible digital experience.
INNOVATION, SOFTWARE & EXTENSION AWARDS
Innovation and technology are evolving eCommerce. Judges will be looking for new features/tools added to eCommerce experiences in the last 12 months.
PAYMENT SOLUTIONS TECHNOLOGY AWARD
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This award celebrates and rewards innovative payment solutions technology that has changed eCommerce for the better or delivered outstanding results.
ECOMMERCE INNOVATION AWARD
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This award celebrates and rewards an innovative tool, product or service that has improved eCommerce and delivered outstanding results. Judges want to see entries that encompass visionary advancements, disruptive technologies, and pioneering strategies that revolutionize the landscape of eCommerce.
ECOMMERCE SOFTWARE OR EXTENSION OF THE YEAR
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This award celebrates and rewards a software or extension product that has changed eCommerce for the better and delivered outstanding results while enhancing customer experiences in the online marketplace.
BEST B2B TECHNOLOGY SOLUTION
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Celebrating innovation, excellence, and impact of B2B technology solutions, this category recognises outstanding technological solutions tailored specifically to meet the complex needs and challenges of the B2B sector. Judges are looking for entries to demonstrate innovation, business impact, adaptability, usability, and customer satisfaction.
BEST B2C TECHNOLOGY SOLUTION
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Honouring the outstanding achievements of B2C technology, this category recognises the technological solutions tailored to meet the diverse needs and preferences of consumers worldwide. Judges are looking for entries to demonstrate innovation, user experience, impact, personalisation, and integration.
BEST USE OF AI FOR ECOMMERCE
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The Best Use of AI for eCommerce award recognises outstanding achievements in leveraging artificial intelligence to revolutionise and optimise the online retail experience.
Judges will be looking for projects that demonstrate measurable improvements in key eCommerce metrics, such as conversion rates, customer satisfaction, and revenue growth.
BEST AI ECOMMERCE SOFTWARE SOLUTION
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This category honours exceptional achievements in the development and implementation of an artificial intelligence-powered software solution that has significantly advanced and optimised eCommerce operations.
Judges will be looking for solutions that not only meet but exceed industry standards, offering a combination of efficiency, personalisation, and scalability that enhances the eCommerce experience.
CAMPAIGN & INITIATIVE AWARDS
The campaign awards recognise and reward all aspects of an eCommerce campaign, especially enhanced visibility, and brand awareness. Judges will consider budget, initial objectives, target audience and strategy, creativity and implementation and outcomes. Your results must be evaluated by you and your team as judges want to understand the process, challenges, and triumphs.
BEST ECOMMERCE SEO CAMPAIGN
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This award recognises an outstanding SEO campaign that has boosted search visibility, organic
traffic, and conversions for an eCommerce business. Judges will look for smart strategy,
technical expertise, and measurable impact.
BEST ECOMMERCE PPC CAMPAIGN
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This award recognises a high-performing PPC campaign that has driven exceptional results
through paid search, shopping, or social ads. Winning entries will showcase strategic targeting,
creative execution, and strong ROI.
ECOMMERCE SOCIAL CAMPAIGN OF THE YEAR
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This award celebrates and rewards a Social Media campaign that has successfully enhanced the visibility of an eCommerce Business.
ECOMMERCE SEASONAL CAMPAIGN OF THE YEAR
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The competition between online retail strategies intensifies around the key seasonal dates, that’s why brands and agencies need campaigns with creativity and effectiveness that will stand out from the crowd.
Whether it’s Black Friday, Christmas, Eid, or everything in between, if you’ve created a seasonal campaign to be remembered, show the judges how you wowed the crowd.
APP OF THE YEAR
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Judges will be looking for great design, excellent user interface, creativity and originality for the App of the Year. This category covers any sector or vertical.
SUSTAINABILITY AWARD
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Sustainability is important to the environment and to consumers. Judges want to see how you ensure your business is environmentally friendly, how you have reduced your carbon footprint and how sustainability has changed your business model.
AGENCY, TEAM & INDIVIDUAL AWARDS
These awards are about the people who are transforming eCommerce with their talents – creative, innovative, practical, and technological. Judges will consider how your team works together including the various roles and individual developments and growth. You must demonstrate examples of recent work including objectives and results and recognise challenges that have been faced and how they were overcome.
UK ECOMMERCE DELIVERY AND LOGISTICS PARTNER
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Retail shopping depends on delivery and logistics partners; they are integral to online success and reputation. This award recognises a company that delivers on time at every point in the retail process
FREE CATEGORY: UK ECOMMERCE BUSINESS PERSONALITY OF THE YEAR
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This award recognises an outstanding individual who has made a significant impact on the UK eCommerce industry through leadership, innovation, influence, or advocacy.
Open to professionals at any level, the category celebrates those who inspire others, drive positive change, and actively contribute to the growth and success of eCommerce in the UK.
This is a free-to-enter category, and nominations can be submitted by peers, colleagues, or the individuals themselves. Please note that, as a free category, Business Personality of the Year does not qualify for the multi-entry discount.
UK ECOMMERCE EMERGING TALENT AWARD
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This award celebrates an exceptional eCommerce professional under 30 years old on the date of the Awards Ceremony. Entrants must include details of their career to date and the contribution they make to their organisation and the wider eCommerce industry.
UK ECOMMERCE IN-HOUSE TEAM OF THE YEAR
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Recognition of an outstanding in-house team that consistently demonstrates great results and innovation on an eCommerce website for their brand. Entrants for this coveted title must demonstrate how they have improved client ROI and give examples of recent work and achievement.
UK ECOMMERCE SMALL AGENCY OF THE YEAR
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This award celebrates an exceptional eCommerce Agency with under 10 employees. Entrants for this coveted title must demonstrate how they have improved client ROI and give examples of recent work and achievement
UK ECOMMERCE MEDIUM AGENCY OF THE YEAR
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This award celebrates an exceptional eCommerce Agency with 10 - 25 employees. Entrants for this coveted title must demonstrate how they have improved client ROI and give examples of recent work and achievement.
UK ECOMMERCE LARGE AGENCY OF THE YEAR
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This award celebrates an exceptional eCommerce Agency with 26+ employees. Entrants for this coveted title must demonstrate how they have improved client ROI and give examples of recent work and achievement.
Our Event Sponsors & Partners
Testimonials
Winning a UK eCommerce Award has been great for Craghoppers. Internally, it’s been great for the team to be recognised for all their hard work put in over the last 12 months. Externally, it’s prompted some great feedback and opened up some fantastic conversations with other great businesses.
Alex Wall Craghoppers
Since winning the B2C eCommerce Site of the Year, Whispering Smith have solidified their business as a key player in international wholesale fashion market. With the support of Fluid Digital and the award win, they have seen an increase in overall quality website traffic, attracting the possibility of new business from emerging fashion retailers and established fashion brands alike.
Joshua Hobson Fluid Digital
Working with Don’t Panic Events (co-founders of the UK eCommerce Awards) is an exciting new opportunity for Bloomreach, allowing us to join a world-class event by bringing together experts and acknowledging the great achievements of our e-commerce industry.
Bloomreach
It’s particularly rewarding to have the commitment and perseverance of our Mentioneers publicly recognised, as their hard work is at the heart of our platform and the service we offer to our clients. This award is further proof of the innovations we’re delivering in our bid to change the status quo of marketing.
Mention Me
We are thrilled to have won the UK eCommerce In-House Team of the Year Award as part of a phenomenal year for us. We have grown our team, grown engagement, created an agile change programme and developed a true omni-channel way of working. We’re extremely proud of what we’ve achieved and feel winning this award has been the best way for Matalan’s eCommerce team to celebrate.
Paul Hornby Matalan
We’re incredibly proud to be recognised as a standout contenderfor our hard work, attention to detail, and willingness to embrace new technologies for the benefit of our customers.
Tristan Lynch Roseland Furniture
This recognition is a true testament to our team’s drive to craft impactful, best-in-class digital experiences for brands worldwide. We are grateful to our partners for their invaluable support and to our clients, who trust us to bring their visions to life.
Chris Harris Rotate°
Being shortlisted for such a prestigious award underlines our commitment to creating eCommerce experiences that blend creativity with performance. For Absolute, this is not just about recognition – it’s about showing how thoughtful design and a structured UX process can transform customer engagement for premium brands.
Absolute Digital
The entry process was simple and well-structured. After submitting our application, choosing the right category was easy — and Best B2B Technology Solution fit us perfectly. We truly believe these awards are the most important in the industry.
Elvin Ragip Takeoff Digital
Being named a finalist at the UK eCommerce Awards is a moment of pride for the entire team. This project represents months of collaboration between technology, design, and operations. Being shortlisted is validation that we’re setting the standard for our industry.
alokai
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