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Please see the following descriptions for more information on each category.

For more information on how to enter, submission guidelines and entry fees, please click here.

WEBSITE AWARDS

The website awards recognise and reward exceptional websites across multiple business sectors. Judges understand the nuances between sectors, including differing regulations and objectives which is why they believe each sector must be judged against the direct competition. Judges will be looking at objectives, budget, innovation and creativity, user experience, functionality, and conversion/engagement.

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FASHION / APPAREL OR FOOTWEAR ECOMMERCE WEBSITE OF THE YEAR
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This award recognises and rewards an exceptional fashion, clothing or shoes retail website that stands out from the crowd in a competitive market.
FOOD & DRINK ECOMMERCE WEBSITE OF THE YEAR
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This award recognises and rewards tempting content and trouble-free ux for customers engaging with a food or drink website.
SUBSCRIPTION WEBSITE/SERVICE OF THE YEAR
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Open for all subscription websites or services; this award recognises and rewards a website with easy access to valuable content for its subscribers.
BEAUTY, HEALTH & WELL BEING ECOMMERCE WEBSITE OF THE YEAR
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Judges will be looking for an eCommerce website that is perfecting the retail of beauty products, medicines or pharmaceuticals, dietary supplements or treatments.
DIY, HOME, FURNITURE & INTERIOR DESIGN ECOMMERCE WEBSITE OF THE YEAR
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In a highly competitive sector, this award showcases eCommerce websites retailing DIY products and tools, furniture, homewares, gardening equipment, products and soft furnishings.
SPORTS, LEISURE, TOYS ECOMMERCE WEBSITE OF THE YEAR
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Judges will be looking for premiership eCommerce websites that retail sports equipment, products, services or tickets, toys and leisure equipment, services or products.
TRAVEL & TOURISM ECOMMERCE WEBSITE OF THE YEAR
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This award recognises and rewards first-class eCommerce websites that sell travel or tourism including flights, travel, holidays, cruises, short breaks, accommodation, tourist attractions.
B2B ECOMMERCE WEBSITE OF THE YEAR
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This award recognises and rewards the successful communication of products and services via an eCommerce website retailing from business to business.
B2C ECOMMERCE WEBSITE OF THE YEAR
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Consumers are kings (and queens), judges will be looking for an eCommerce website that is driving not only engagement but checkouts.
ECOMMERCE STARTUP WEBSITE OF THE YEAR
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Judges are looking for a young eCommerce website (less than 18 months old) that is transforming business and delivering ROI.
UK ECOMMERCE WEBSITE OF THE YEAR
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The ultimate UK eCommerce Website Award! Judges will compare websites across multiple business sectors to crown an overall winner.
INTERNATIONAL/EXPORT WEBSITE OF THE YEAR
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This category recognises the rules and regulations that govern retailing outside of the UK. Judges are looking a website that delivers wherever the destination.
UK MOBILE EXPERIENCE OF THE YEAR
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This award recognises and rewards a website which demonstrates outstanding user experience, functionality and conversion/engagement on a mobile device. It is important that you demonstrate results and include an evaluation that recognises the challenges faced and why your work outshines the competition.
UK USER EXPERIENCE OF THE YEAR
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This award recognises and rewards a website which demonstrates outstanding user experience, functionality and conversion/engagement. It is important that you demonstrate results and include an evaluation that recognises the challenges faced and why your work outshines the competition.
OMNICHANNEL EXPERIENCE OF THE YEAR
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Judges will be looking for seamless customer experience over a variety of channels that allows customers to pick up where they left off, whether that be app, social media, website or email!

INNOVATION, SOFTWARE & EXTENSION AWARDS

Innovation and technology are evolving eCommerce. Judges will be looking for new features/tools added to eCommerce experiences in the last 12 months.

PAYMENT SOLUTIONS TECHNOLOGY AWARD
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This award celebrates and rewards innovative payment solutions technology that has changed eCommerce for the better or delivered outstanding results.
ECOMMERCE INNOVATION AWARD
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This award celebrates and rewards an innovative tool, product or service that has improved eCommerce and delivered outstanding results. Judges want to see entries that encompass visionary advancements, disruptive technologies, and pioneering strategies that revolutionize the landscape of eCommerce.
ECOMMERCE SOFTWARE OR EXTENSION OF THE YEAR
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This award celebrates and rewards a software or extension product that has changed eCommerce for the better and delivered outstanding results while enhancing customer experiences in the online marketplace.
NEW TO 2024: BEST B2B TECHNOLOGY SOLUTION
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Celebrating innovation, excellence, and impact of B2B technology solutions, this category recognises outstanding technological solutions tailored specifically to meet the complex needs and challenges of the B2B sector. Judges are looking for entries to demonstrate innovation, business impact, adaptability, usability, and customer satisfaction.
NEW TO 2024: BEST B2C TECHNOLOGY SOLUTION
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Honouring the outstanding achievements of B2C technology, this category recognises the technological solutions tailored to meet the diverse needs and preferences of consumers worldwide. Judges are looking for entries to demonstrate innovation, user experience, impact, personalisation, and integration.
NEW TO 2024: BEST USE OF AI FOR ECOMMERCE
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The Best Use of AI for eCommerce award recognises outstanding achievements in leveraging artificial intelligence to revolutionise and optimise the online retail experience. Judges will be looking for projects that demonstrate measurable improvements in key eCommerce metrics, such as conversion rates, customer satisfaction, and revenue growth.
NEW TO 2024: BEST AI ECOMMERCE SOFTWARE SOLUTION
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This category honours exceptional achievements in the development and implementation of an artificial intelligence-powered software solution that has significantly advanced and optimised eCommerce operations. Judges will be looking for solutions that not only meet but exceed industry standards, offering a combination of efficiency, personalisation, and scalability that enhances the eCommerce experience.

CAMPAIGN & INITIATIVE AWARDS

The campaign awards recognise and reward all aspects of an eCommerce campaign, especially enhanced visibility, and brand awareness. Judges will consider budget, initial objectives, target audience and strategy, creativity and implementation and outcomes. Your results must be evaluated by you and your team as judges want to understand the process, challenges, and triumphs.

ECOMMERCE SEARCH CAMPAIGN OF THE YEAR
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This award celebrates and rewards a PPC or SEO Search Campaign that has successfully enhanced the visibility of an eCommerce Business.
ECOMMERCE SOCIAL CAMPAIGN OF THE YEAR
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This award celebrates and rewards a Social Media campaign that has successfully enhanced the visibility of an eCommerce Business.
NEW TO 2024: ECOMMERCE SEASONAL CAMPAIGN OF THE YEAR
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The competition between online retail strategies intensifies around the key seasonal dates, that’s why brands and agencies need campaigns with creativity and effectiveness that will stand out from the crowd. Whether it’s Black Friday, Christmas, Eid, or everything in between, if you’ve created a seasonal campaign to be remembered, show the judges how you wowed the crowd.
APP OF THE YEAR
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Judges will be looking for great design, excellent user interface, creativity and originality for the App of the Year. This category covers any sector or vertical.
SUSTAINABILITY AWARD
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Sustainability is important to the environment and to consumers. Judges want to see how you ensure your business is environmentally friendly, how you have reduced your carbon footprint and how sustainability has changed your business model.

AGENCY, TEAM & INDIVIDUAL AWARDS

These awards are about the people who are transforming eCommerce with their talents – creative, innovative, practical, and technological. Judges will consider how your team works together including the various roles and individual developments and growth. You must demonstrate examples of recent work including objectives and results and recognise challenges that have been faced and how they were overcome.

UK ECOMMERCE DELIVERY AND LOGISTICS PARTNER
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Retail shopping depends on delivery and logistics partners; they are integral to online success and reputation. This award recognises a company that delivers on time at every point in the retail process
UK ECOMMERCE BUSINESS PERSONALITY OF THE YEAR
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E-commerce is full of talented individuals who are dedicated to the industry and the future. Judges are looking for an individual who is showcasing eCommerce knowledge, talent and innovation.
UK ECOMMERCE DEVELOPER OF THE YEAR
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This award celebrates an exceptional eCommerce developer in the UK. Responsible for the technical side of an online store, entrants for this category must show how they have improved performance, established security and planned scalability.
UK ECOMMERCE RISING STAR AWARD
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This award celebrates an exceptional eCommerce professional under 30 years old on the date of the Awards Ceremony. Entrants must include details of their career to date and the contribution they make to their organisation and the wider eCommerce industry.
UK ECOMMERCE IN-HOUSE TEAM OF THE YEAR
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Recognition of an outstanding in-house team that consistently demonstrates great results and innovation on an eCommerce website for their brand. Entrants for this coveted title must demonstrate how they have improved client ROI and give examples of recent work and achievement.
UK ECOMMERCE SMALL AGENCY OF THE YEAR
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Image: UK ECOMMERCE SMALL AGENCY OF THE YEAR This award celebrates an exceptional eCommerce Agency with under 10 employees. Entrants for this coveted title must demonstrate how they have improved client ROI and give examples of recent work and achievement
UK ECOMMERCE MEDIUM AGENCY OF THE YEAR
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This award celebrates an exceptional eCommerce Agency with 10 - 25 employees. Entrants for this coveted title must demonstrate how they have improved client ROI and give examples of recent work and achievement.
UK ECOMMERCE LARGE AGENCY OF THE YEAR
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This award celebrates an exceptional eCommerce Agency with 26+ employees. Entrants for this coveted title must demonstrate how they have improved client ROI and give examples of recent work and achievement.

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Testimonials

We are thrilled to be recognised for our work in delivering a first class ecommerce platform for Matthew Clark. The awards validate our ability to deliver enterprise class eCommerce solutions that enable our clients to extend their ecommerce platform far beyond just selling online and we look forward to deepening our strategic relationship with Matthew Clark as we continue to help them deliver their fast moving and constantly evolving digital strategy. Andrew Robathan, Managing Director of eCommerce
Truecommerce Europe
Winning a UK eCommerce Award has been great for Craghoppers. Internally, it’s been great for the team to be recognised for all their hard work put in over the last 12 months. Externally, it’s prompted some great feedback and opened up some fantastic conversations with other great businesses. Alex Wall
Craghoppers
Since winning the B2C eCommerce Site of the Year, Whispering Smith have solidified their business as a key player in international wholesale fashion market. With the support of Fluid Digital and the award win, they have seen an increase in overall quality website traffic, attracting the possibility of new business from emerging fashion retailers and established fashion brands alike. Joshua Hobson
Fluid Digital
Working with Don’t Panic Events (co-founders of the UK eCommerce Awards) is an exciting new opportunity for Bloomreach, allowing us to join a world-class event by bringing together experts and acknowledging the great achievements of our e-commerce industry.
Bloomreach
It’s particularly rewarding to have the commitment and perseverance of our Mentioneers publicly recognised, as their hard work is at the heart of our platform and the service we offer to our clients. This award is further proof of the innovations we’re delivering in our bid to change the status quo of marketing
Mention Me
We are thrilled to have won UK eCommerce In-House Team of the Year Award 2019 as part of a phenomenal year for us. We have grown our team, grown engagement, created an agile change programme and developed a true omni-channel way of working. We’re extremely proud of what we’ve achieved and feel winning this award has been the best way for Matalan’s eCommerce team to celebrate. Paul Hornby
Matalan
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