Redefining the Shopper’s Journey with Asklo AI

Introducing Asklo AI shortlisted at the UK eCommerce Awards 2025

Introduction

In today’s competitive eCommerce market, shoppers expect instant answers. They want the right product, clear details, and confidence before they buy. AI assistants are changing this journey, from product discovery to post-purchase support.

At Asklo AI, we built our assistant to solve this problem directly. We are also preparing for the launch of Athos Commerce, a platform that will bring intelligence and insight across the shopper journey. Asklo is central to this, powering product pages with conversations that lead to more sales.

Why AI Assistants Are Changing eCommerce

AI tools now support every stage of shopping:

Discovery with better search, recommendations, and visual tools
Consideration with instant FAQs and on-page assistants (where Asklo adds value)
Purchase with checkout optimisation and personalised offers
Post-purchase with automated support and smart returns

This is why Asklo exists and why Athos Commerce will take these innovations further.

Introducing Asklo AI

Asklo AI solves a costly problem: shoppers leave when they don’t get answers fast enough.

Our Q&A assistant lives directly on product detail pages, handling questions about specs, shipping, compatibility, returns, and warranties.

Key features include:

Always available with 24/7/365 responses
Fully customisable brand voice
Data-driven insights on top customer questions
Seamless Shopify integration, with more platforms coming soon

By turning static product pages into conversations, Asklo boosts conversions, reduces support load, and builds shopper trust.

Case Study: Travelpro

When Travelpro, the luggage brand trusted by pilots and frequent flyers, wanted to strengthen their European eCommerce experience, they turned to Asklo.

The Challenge

Customers had critical questions about sizing, airline compliance, and functionality.
Without instant answers, shoppers abandoned carts, often outside customer care hours.

The Solution

Asklo embedded AI-driven Q&A directly on product pages
Custom intents covered shipping, dimensions, and policies
Human-like responses provided instantly, 24/7

The Results (in just two months):

30% drop in bounce rate
43,000+ shoppers engaged
Faster, more confident purchases

Mark Costigliola, Director of eCommerce Operations at Travelpro, shared:

“Integrating Asklo into our product detail pages has been a game-changer. The seamless interaction gives customers a way to ask questions that is far quicker than email and available 24/7/365.”

Why This Work Stood Out to the UK eCommerce Awards

Our award entry focused on Travelpro because it shows what AI can achieve when applied directly to the shopper journey: measurable results.

Asklo doesn’t just showcase AI innovation. It delivers tangible impact by boosting conversions, improving shopper confidence, and easing pressure on support teams.

What Being Shortlisted Means to Us

This shortlisting is more than recognition. It is momentum.

Validation: It confirms our mission to make eCommerce more conversational and customer-first.
Credibility: It builds trust with clients who want proof that Asklo drives real results.
Motivation: It energises our team as we prepare for Athos Commerce’s launch.

As one teammate reflected:

“Being shortlisted shows we’re not just building tools, we’re building the future of commerce. It’s a huge motivator to keep pushing forward.”

Looking Ahead

Our focus is to continue scaling Asklo, expand its features, and help more merchants turn product pages into conversation starters. Plans include:

Richer conversation flows
Improved reporting and analytics
Broader integrations beyond Shopify
More multilingual support for cross-border brands

We are launching Athos Commerce. Asklo will remain our flagship product, while Athos extends the same principles to a wider platform, giving merchants a connected ecosystem that makes every step of the journey more effective.

Thank You

We’re honoured to be among this year’s UK eCommerce Awards finalists. To the judges, organisers, and fellow nominees — thank you for recognising the role AI can play in shaping the future of eCommerce.

For merchants who want to see Asklo in action or learn more about Athos Commerce, explore here: