Judges

Ethical, transparent and respected, the awards are judged by esteemed industry experts who follow a robust two-step judging process that includes pre-scoring to establish a shortlist and judge discussion to determine winners and in some cases silver awards.

None of our award judges can take part in the competition and any conflicts of interest must be declared.

The UK eCommerce Awards are accredited ‘Oustanding’ by the Awards Trust Mark – The Independent Awards Standards Council – Trust Mark Scheme.

Our Judges

Airton Jordani Jardim Filho
Airton Jordani Jardim Filho | UX Designer / Researcher | Rede D'Or
With over 20 years of extensive experience as a Visual and Product Designer, Airton has successfully led multidisciplinary teams through diverse projects, ranging from websites and graphic pieces to creating immersive culinary experiences. Holding a Ph.D. in Visual Arts, a M.Sc. in Design, and a specialization in UX Design, Airton brings a unique blend of academic knowledge and practical expertise to his work.
Aleyda Solis
Aleyda Solis | SEO Consultant and Founder | Orainti
Aleyda Solis is an SEO consultant and founder of Orainti -a boutique SEO consultancy advising top brands worldwide-, speaker and author. She shares the latest SEO news, resources, tools and jobs in the SEOFOMO newsletter with +33K subscribers, SEO tips in the Crawling Mondays video series, offers a free SEO Learning Roadmap in LearningSEO.io, and hosts SEOFOMO Chat Forum for SEO community and discussions.
Dan Conboy
Dan Conboy | Digital & eCommerce Consultant and Non-Exec Director |
Dan is a Digital & eCommerce Consultant and Non-Exec Director with extensive experience on both brand and agency sides, having worked in the industry since 1999. He began his career as the Director of an eCommerce merchant, collaborating with global electronics specialists Philips and OSRAM. He then founded and scaled the agency Statement, one of the first Shopify Plus partners in EMEA, which was acquired by IDHL. Throughout his career, Dan has partnered with a diverse range of brands including AB InBev, Santander, Hotel Chocolat, NEOM, Hoover and Taylors of Harrogate.
Dan Barker
Dan Barker | eCommerce, Digital Marketing and Analytics Consultant |
Dan has worked in ecommerce for around 20 years. He has worked within companies in ecommerce functions, up to CMO level, has worked on projects for more than 100 ecommerce businesses as a consultant, and has co-owned a couple of ecommerce businesses with millions of visitors and hundreds of millions of turnover between them over the years. He enjoys the opportunity that ecommerce has brought and can bring to people all over the world.
Daniel Saunders
Daniel Saunders | Head of Performance Marketing | Evergreen Finance London
I've worked in Digital for 18 years. Within Digital marketing I work closely with the directors and heads of service to identify new business opportunities and Strategies. Having an in-depth understanding of different markets and competitors in the area to maintain a competitive advantage which is used to work alongside key stakeholders in managing the translation of the business strategy into clear plans. Proactively researching markets, competitors within different regions and establishing ways to develop a competitive advantage within our strategies. Within Stanley Black and Decker, I am a catalyst for change, I plan and execute UK market E-commerce and digital marketing activities to increase sales, grow online channels, and grow new and existing online customers managing substantial 6 figures budgets over many different groups. As an international keynote speaker in the Digital sphere, I inspire and lead a large team of specialists, drive the delivery of brilliant digital products and services, mentoring at levels from executives to C suite. I utilize analytics and insight tools to evaluate end-to-end customer experience across multiple customer touch points. Working with trade marketing teams to analyse product categories and make appropriate product mix recommendations and effectively contributes to SEO, PPC, UX and CRO. I have built, nurtured and lead a diverse, multidisciplinary team to deliver digital transformation across the Stanley Black and Decker group. Defining the required digital capabilities across our people, their processes, and the technology we use. With Stanley Black and Decker being a multinational corporation, I make myself a visible leader by holding regular lectures and Q and A sessions with entry executives all the way up to C suite teams.
Dateme Tamuno
Dateme Tamuno | Head of Marketing | Londonist DMC
Dateme is a digital marketer with experience running organic and paid search campaigns for companies across several verticals. Currently, he is the head of digital marketing for a student accommodation agency in London. A regular speaker at BrightonSEO and often challenging search marketers to create a deeper understanding of the user intent that transcends the informational, navigational, commercial, and transactional classifications. He has completed ten marathons and has a goal of running 50 before he turns 50.
Davina Lines
Davina Lines | MANAGING DIRECTOR | ECOMMERCE CLUB & MIXING DIGITAL
Davina Lines is Managing Director of Mixing Digital and the Ecommerce Club. She brings a wealth of knowledge and a big black book of digital contacts to ensure Mixing Digital’s event management services are of the highest standard. Davina co-founded Netimperative in 1999 and became Managing Director in 2002, stewarding the brand into new product launches and creating one of the most successful events programmes in the digital marketing industry. In the mid 90s Davina cut her digital teeth on New Media Age (now Econsultancy), forming part of the founding team and was responsible for the commercial development of the magazine and its early events from launch in May 1995 to 1999. In recent years Davina launched an ecommerce peer-to-peer community, the Ecommerce Club, which runs regular events in London and Manchester on topics relevant to the retail community.
Dean McElwee
Dean McElwee | Director for Global eCommerce Collaboration | Stanley Black & Decker
Dean McElwee, the author of “eCommerce for CEOs – What Every CEO and C-Suite Leader Should Know About eCommerce,” is the Director for Global eCommerce Collaboration at The Stanley Black & Decker Company. His book provides essential insights for CEOs and C-Suite leaders on navigating the complexities of eCommerce. With over 18 years of experience as a commercial leader, Dean has a proven track record in designing and implementing innovative growth strategies that enhance performance, engagement, and profit. His expertise spans Retail eCommerce, both Omnichannel and Marketplaces, B2B eCommerce, Direct to Consumer models, and the development of new and disruptive business models. Dean's extensive experience in Sales Leadership, Retail Consulting, and eCommerce, combined with his work global experience whilst working in Africa and Europe, offers a unique perspective on business development in various regions.
Deann Evans
Deann Evans | Managing Director, EMEA | Shopify
Deann oversees the EMEA (Europe, Middle East & Africa) commercial operation for Shopify, the leading global commerce company that provides essential internet infrastructure for millions of modern, high-growth brands including Gymshark, Huel, Lounge Underwear and Ooni. She leads Shopify’s strategy to help EMEA merchants sell on every surface and drive retail innovation hand in hand with Europe’s most exciting businesses. In her role, she is responsible for regional growth by supporting and developing merchants and entrepreneurs, growing the partner ecosystem, and leading the team culture within Shopify’s EMEA markets. An experienced technology executive, Deann’s career spans over two decades in a range of leadership and C-level roles for ecommerce and SaaS businesses, such as eBay, Mettr and Sizmek.
Denise Maskew
Denise Maskew | Head of Digitial Experience | TalkTalk
Emmanuelle Bailey
Emmanuelle Bailey | International SEO manager |
Emmanuelle leads International SEO for Revolution Beauty, she is ex-Nerdwallet and has 10 years of experience across in-house roles and freelancing. Emmanuelle had the honour to work across many successful campaigns and projects with lots of learning along the way! Emmanuelle's core strength lies in driving organic growth for businesses of all sizes with SEO, content strategy, CRM, CRO, and UX.
Fatima Salhab
Fatima Salhab | Portfolio CFO & E-commerce sector leader | Flinder
Fatima lives and breathes e-commerce. As the E-commerce Sector Lead at flinder, she helps fast-growth e-commerce businesses to scale business operations, improve performance and prepare for investment. Fatima’s first passion for e-commerce started as Finance Expert at Deloitte where she was responsible for multiple e-commerce businesses. She enjoys working in collaboration with founders and CEOs of fast growth e-commerce start-ups, guiding them through the whirlwind journey of growing their businesses. Fatima develops best practice finance operations by using technology and apps to transform their systems. Originally training as a management accountant in industry, she is able to fully appreciate and understand a business from its core. This experience has given her the ability to support clients by understanding what they value and what they need from her as an adviser.
Gill Smith
Gill Smith | Marketing Director | Charles & Ivy
Gill is a commercial, customer centric digital marketing leader with significant experience leading teams, and preparing strategies to drive revenue growth and positive customer experience. With over 15 years of marketing experience across ecommerce, retail, financial services and hospitality, Gill is incredibly passionate about consumer thinking, brand perception, emerging technologies, and seeing positive improvements across processes, people development, and commercial performance. Awarded the Chartered Institute of Marketing Professional Diploma, and the Chartered Management Institute Professional Certificate in People Management and 2018 finalist for the Women in Credit Awards.
Jaime Hill
Jaime Hill | Ecommerce Director | ex Oak Furnitureland, Hurtigruten & Monsoon Accessorize
Jaime has over two decades of experience as a Marketing & Ecommerce professional with a successful track record leading teams and developing strategy to transform organisations’ digital capability and channels to market. She has had success in roles at brands including Avis, Barclays, Dairy Crest and Oak Furnitureland, and across a wide range of B2B and B2C vertical markets. Most recently, Jaime was Interim Head of Ecommerce & Trading at Monsoon. A graduate of the Institute of Digital Marketing and qualified Executive Business Coach, Jaime's professional passion is for making life easier for the customer at every touch point.
Jana Lowe
Jana Lowe | Global Head of Digital Sales | HSBC
Jana Lowe is a seasoned leader in digital sales strategy with a career spanning over 15 years across renowned global brands in financial services. Currently serving as the Global Head of Digital Sales at HSBC, Jana leads initiatives to elevate digital sales performance across markets, products and customer segments. Having led initiatives to optimise digital sales funnels, implement innovative marketing strategies, and leverage cutting-edge technologies, Jana’s expertise spans transformative digital agendas, delivering tangible results and setting new benchmarks for excellence. With a passion for driving digital innovation and a track record of driving sustainable growth, Jana brings a wealth of expertise to the digital landscape, poised to recognise outstanding achievements in digital growth and foster further industry thought leadership.
Janna Pugh
Janna Pugh | SEO Manager | Five9
Janna Pugh is a SEO Manager with a history of agency and in-house work. She has recently been nationally recognized as the Industry Rising Star in Conductor's 2022 C2 Summit and regularly speaks with college classes about the essentials of organic marketing. With her passion for SEO, she knows firsthand how to make the smallest and largest websites succeed organically. Her areas of focus specialize in enterprise SEO, with scalability and automation for both small and large SEO teams. Her varied approach to SEO combines on-site content with off-site brand management. In her free time, she loves trying out new recipes and reading mystery novels.
Jennifer Szczepaniak-Sloane
Jennifer Szczepaniak-Sloane | Marketing Manager | Lynton Lasers
With over a decade in Marketing, Jennifer is an expert in marketing processes and requirements for delivering success. Jennifer started her career within the science industry and has since gained experienced in a range of verticals, progressing from a Product and Marketing executive, through to Head of Marketing. After completing her MBA at Leeds University, Jennifer applied her knowledge, combined with previous experience to help grow her company. Jennifer is always looking to learn more from within and outside of her industry and champions innovation at any opportunity.
Louise Mason
Louise Mason | Marketing Consultant | Your Marketing Specialist
Louise is an Independent Marketing Consultant helping businesses drive growth through strategic marketing. Founder of Your Marketing Specialist, Louise is on a mission to help 1,000 businesses do better, smarter marketing by developing marketing strategies to attract, convert and keep customers coming back for more. CIM qualified with 20 years of experience, Louise has helped over 800 businesses in B2B and B2C markets across a breadth of industries from retail, hospitality & leisure, manufacturing & construction to FMCG, including household brands like Staples, Damart, Portakabin and Butterkist.
Nick Andrews
Nick Andrews | Ecommerce & Retail Specialist |
Nick Andrews is a a multi-award winning digital marketing manager with experience of team leadership, budget management, innovation, data-led decision making and performance improvements within transformation programmes across both agency and in-house roles. Nick has worked exclusively in digital marketing throughout my career with my experience spanning SEO, Paid Search, Paid Social, Affiliates, Display, App, CRO and CRM, along with being hands on with website development.
Patryk Wawok
Patryk Wawok | Technical SEO & Content Specialist |
Patryk is a Technical SEO and Content Specialist with over 6 years of experience and proven knowledge of technical SEO and content optimization. Patryk managed technical SEO and content projects for multiple Fortune 100 and Fortune 500 brands while working for world-renowned agencies. Patryk also trained in-house teams of Fortune 500 brands to improve their SEO practices in multiple workshops and performed as a speaker at SEO conferences such as the International Search Summit. Currently, Patryk is working as an independent SEO consultant working with mostly B2B e-commerce brands on their Technical SEO and content strategies. Personally, Patryk performs as an improv comedian and maniacally learns new cooking recipes every day.
Phil Myerscough
Phil Myerscough | Owner/Director, eCommerce & Digital Marketing Consultant | pjm:digital
Phil is an experienced eCommerce professional with 25 years of expertise in eCommerce management and digital marketing. He started his career at Richer Sounds, where he quickly rose from selling hifi on the shop floor to become their first eCommerce Manager at the turn of the millennium. Later, he worked for the "holy trinity” of Bradford-based mail order fashion businesses (Redcats, Damart, FGH), managing and developing their eCommerce operations before a brief foray into the luxury sector at N.Peal. In 2017, Phil established pjm:digital, and works as a consultant for a range of clients, supporting them in their replatforming and digital transformation projects.
Polly Walton
Polly Walton | Experience Optimisation Director | UNRVLD
Polly is the UNRVLD’s head of experience optimisation. She works with SEOs, performance marketers, data analytics, designers, and technical developers. Polly works on experience optimisation strategies and solutions for major brands in sectors including financial services, retail & leisure, higher education, manufacturing, professional services, sport, utilities, property and more. She is also a conference speaker. Brands Polly has worked closely with include Royal Canin, Mars, Teva, Roquette, London Metal Exchange, Biffa, SMEG, New Era Caps, Southampton FC, The FA, The R&A, Euroleague Basketball, Marsh Commercial, DWF, Carter Jonas, Barratt Homes, Persimmon Homes, Crest Nicholson, WhatHouse, Countryside Properties, McCarthy Stone, Leeds Beckett University, University of Essex, University of Birmingham, Southampton University and University of Hull.
Rachel Tonner
Rachel Tonner | Vice President of Global Marketing | Klevu
Rachel is a senior marketer and researcher with 15 years of experience within ecommerce, retail, and user experience, helping businesses identify and bridge gaps in user experience. Rachel's blend of seemingly incongruous specialisms -- including branding, copywriting, UX, PR, B2B growth marketing, and even opera and vocal performance -- give her unique perspective and fuel her curiosity. She has been noted as one of the Top 24 Voices in Ecommerce, and hosts the Klevu Discovered Podcast, uncovering strategic growth tips from retailers and experts.
Ric Rodriguez
Ric Rodriguez | Chief Growth Officer | Raze
Ric Rodriguez is an accomplished marketing and growth leader. Ric is Co-Founder and Chief Growth Officer at Finsu, the sustainable fashion marketplace, taking the compromise out of conscious shopping. Ric is driven and his career to date speaks to his ambition - most recently holding a senior strategy role at Vashi, the fine jewellery disruptor - where he built the digital marketing team from the ground-up, launched the Covent Garden flagship store and Innovation Centre and established an accredited approach to ESG. Prior to this, Ric held an evangelist role at the marketing technology company, Yext, where he supported sales and product teams in building new propositions for customers, including delivering an new approach for qualifying deals during the beginning of the Covid-19, which was adopted across EMEA - as well as regularly representing the NYSE-listed firm as an industry expert at events across Europe. Ric has also held significant roles in agency-side positions, at iProspect, where he lead accounts for leading brands such as Santander and Post Office; at Croud, where he was seconded into IWG’s marketing organisation to deliver the company’s digital growth across 110+ markets - work for which he won an industry award. Ric is often invited to speak at industry conferences and is a regular award judge. He has twice been a co-author for the Amazon-Bestselling “Mastering In-House SEO.
Richard Fenning
Richard Fenning | SEO and Digital Marketing Expert | Richard Fenning
Richard Fenning is an accomplished SEO and digital marketing expert with extensive experience in the LATAM e-commerce market. Over the past 12 years, Richard has led numerous high-impact SEO initiatives, resulting in significant organic growth and enhanced user engagement for prominent brands. His expertise spans e-commerce, technology, and digital marketing, with a deep passion for harnessing the power of SEO to drive business success. Richard’s career is distinguished by his leadership roles at renowned companies like Mercado Libre, the largest e-commerce in Latin America, Americanas S.A. and Sherlock Communications, where he played a pivotal role in developing and executing comprehensive SEO strategies that delivered outstanding results. His proficiency in technical SEO, content optimization, and link-building has consistently driven higher search engine rankings and increased organic traffic.
Rory Armitage-Burns
Rory Armitage-Burns | Head of Growth | Hairburst
Rory is an accomplished senior marketing professional with a great depth of experience in fast-moving e-commerce. Motivated by working on innovative projects and using cutting-edge tech to sell products through meaningful customer interactions. Skilled in performance marketing strategy and execution, content marketing strategy, qualitative and quantitative research and technical skill in tagging, tracking, feeds and marketing attribution.
Roxana Stingu
Roxana Stingu | Head of Search and SEO | Alamy LTD
Roxana Stingu is the Head of Search and SEO at Alamy, where she specializes in technical and image SEO for enterprise websites. She also oversees Alamy's internal search engine that handles over 350M assets and has an avid interest in all things AI. Roxana loves getting into the nitty-gritty of SEO and her favorite pastime is automating anything repetitive that she encounters at work, or in life. Roxana is also a speaker for conferences such as BrightonSEO and WTFest and a co-author for Blue Array's "Mastering In-house SEO" (First and Second editions) and Majestic's "SEO in 2022".
Steve Kuncewicz
Steve Kuncewicz | Partner - Head Of Creative, Digital & Marketing | Glaisyers ETL
Steve is a Partner and Head of Creative, Digital and Marketing at Glaisyers ETL in Manchester. He specialises in intellectual property, media social media and privacy law and is listed as a "recommended lawyer" in the Legal 500, and was a oo-founder pf the Bulletproof Agency Network. He is a regular media spokesperson, and has given interviews to the local and national press through BBC Breakfast, Sky News, ITV, BBC Radio 2, BBC Radio 4, BBC Radio 5 Live and LBC London. Steve is also the Manchester Publicity Association’s Honorary Solicitor.
Tani Kopliku
Tani Kopliku | Head of Marketing | Lands End (Europe)
With over 15 years of experience in marketing, Tani has been working predominantly in Finance & Retail Ecommerce, in-house and agency side. He has a depth of knowledge in Search, in both Organic and Paid, and has overseen many projects for big household brand names. He currently works as a Head of Marketing for fashion ecommerce retailer Lands’ End and oversees the acquisition of new customers through all channels across multiple European markets.
Tara Carlile-Swift
Tara Carlile-Swift | Founder and Managing Director | Freckleface Home Fragrance
Tom Robertshaw
Tom Robertshaw | Founder | Hypa
Tom is the founder of Hypa, which provides a suite of BigCommerce apps designed to bridge the gap between platform capabilities and the aspirations of online retailers. Tom is a seasoned ecommerce professional with 15 years of experience supporting merchants on Magento, BigCommerce and Shopify.
Veronika Höller
Veronika Höller | Global SEO Lead | CompuGroup Medical
Veronika is a Global Senior SEO-Manager and has worked in SEO and PPC marketing for over 14 years. She started as a copywriter and PPC Manager in a little Ads Agency. She has continuously developed herself further into the direction of SEO. Over the years, she has worked as a digital marketing manager in agencies and international companies, including CompuGroup where she is now. International SEO and PPC Strategies are Top of her priority list. She views SEO as a whole puzzle and not just individual sub-areas, hence why she trained herself in all areas – content, technology, PPC, SMM and UX. Today she spreads her knowledge as a speaker on the stages of international digital marketing conferences such as BrightonSEO, SMX advanced, International Search Summit etc. For her all digital marketing channels have to be united to get the best of your website.

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Testimonials

We are thrilled to be recognised for our work in delivering a first class ecommerce platform for Matthew Clark. The awards validate our ability to deliver enterprise class eCommerce solutions that enable our clients to extend their ecommerce platform far beyond just selling online and we look forward to deepening our strategic relationship with Matthew Clark as we continue to help them deliver their fast moving and constantly evolving digital strategy. Andrew Robathan, Managing Director of eCommerce
Truecommerce Europe
Winning a UK eCommerce Award has been great for Craghoppers. Internally, it’s been great for the team to be recognised for all their hard work put in over the last 12 months. Externally, it’s prompted some great feedback and opened up some fantastic conversations with other great businesses. Alex Wall
Craghoppers
Since winning the B2C eCommerce Site of the Year, Whispering Smith have solidified their business as a key player in international wholesale fashion market. With the support of Fluid Digital and the award win, they have seen an increase in overall quality website traffic, attracting the possibility of new business from emerging fashion retailers and established fashion brands alike. Joshua Hobson
Fluid Digital
Working with Don’t Panic Events (co-founders of the UK eCommerce Awards) is an exciting new opportunity for Bloomreach, allowing us to join a world-class event by bringing together experts and acknowledging the great achievements of our e-commerce industry.
Bloomreach
It’s particularly rewarding to have the commitment and perseverance of our Mentioneers publicly recognised, as their hard work is at the heart of our platform and the service we offer to our clients. This award is further proof of the innovations we’re delivering in our bid to change the status quo of marketing
Mention Me
We are thrilled to have won UK eCommerce In-House Team of the Year Award 2019 as part of a phenomenal year for us. We have grown our team, grown engagement, created an agile change programme and developed a true omni-channel way of working. We’re extremely proud of what we’ve achieved and feel winning this award has been the best way for Matalan’s eCommerce team to celebrate. Paul Hornby
Matalan
We’re incredibly proud to be recognised as a standout contenderfor our hard work, attention to detail, and willingness to embrace new technologies for the benefit of our customers. Tristan Lynch
Roseland Furniture

We are delighted to be nominated for “UK eCommerce Medium Agency of the Year” and for our clients at Wild to be shortlisted for “Beauty, Health & Wellbeing Ecommerce Website of the Year”. This recognition is a true testament to our team’s drive to craft impactful, best-in-class digital experiences for brands worldwide. We are thankful for our partners for their invaluable support and our clients who trust us to bring their visions to life. Chris Harris
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