2026 Shortlist

Congratulations to all our 2026 Finalists



FINALIST ASSETS

FOOD & DRINK ECOMMERCE WEBSITE OF THE YEAR

Anthony is Freelance & Drink Finder

— drinkfinder.co.uk

TRUE & St Austell Brewery

— Wholesale eCommerce platform

BEAUTY, HEALTH & WELLBEING ECOMMERCE WEBSITE OF THE YEAR

AS Watson & Superdrug

Butterflies Eyecare

Radiant & KAYALI

Velstar & Sculpted by Aimee

WIRO & Elevare

— New-to-market Wellness Marketplace

DIY, HOME, FURNITURE & INTERIOR DESIGN ECOMMERCE WEBSITE OF THE YEAR

Evoluted & Waxman Ceramics

— Grout Expectations: Building A Premium Ecommerce Experience

Growthack & The Brick Tile Co.

— bricktilecompany.com

IMPACT Commerce & Marshall

— Marshall.com

Velstar & Frenchic Paint

SPORTS, LEISURE, TOYS ECOMMERCE WEBSITE OF THE YEAR

Herd and Dock & Bay

— dockandbay.com

Prescription Swimming Goggles

Green Man Gaming

— www.greenmangaming.com

B2B ECOMMERCE WEBSITE OF THE YEAR

MKM Building Supplies & BigCommerce

Evoluted & Bauer

— Launching A Major US Sports Brand In The UK

Findel Education

— FECOM

Fluid Commerce & Netceed

— Netceed UK

Red Technology & OnSite Support

— B2B Ordering Portal

The PIxel & Cutwel

TRUE & St Austell wholesale

Velstar & LKQ Euro Car Parts

B2C ECOMMERCE WEBSITE OF THE YEAR

Anthony is Freelance & East at Home

— eastathome.com

Cake Agency & P&Co

Evoluted & Waxman Ceramics

— Grout Expectations: Building A Premium Ecommerce Experience

fusefabric & Boden

— boden.com

Herd & Spitfire Audio

— www.spitfireaudio.com

IMPACT Commerce & Marshall

— Marshall.com

The Pixel & Pet Drugs Online

Velstar & Frenchic Paint

ECOMMERCE STARTUP WEBSITE OF THE YEAR

There is no shortlist for the category, the winner will be announced on Wednesday, 30th September.

UK ECOMMERCE WEBSITE OF THE YEAR

Anthony is Freelance & Drink Finder

— drinkfinder.co.uk

AS Watson & The Perfume Shop

Cake Agency & P&Co

Charlies

— www.charlies.co.uk

fusefabric & ASOS Sample Sale UK

— www.asossamplesale.com

Green Man Gaming

— www.greenmangaming.com

Velstar & Willpowders

UK USER EXPERIENCE OF THE YEAR

Anthony is Freelance & East at Home

— eastathome.com

AS Watson & Superdrug

Findel

— Hope Education

The Pixel & Calor Gas

PAYMENT SOLUTIONS TECHNOLOGY AWARD

There is no shortlist for the category, the winner will be announced on Wednesday, 30th September.

ECOMMERCE INNOVATION AWARD

AS Watson & The Perfume Shop

fusefabric

— fused

iSite & Samsung

— Galaxy Compare & Help Me Choose

nShift

— The global leader in multi-carrier connectivity

Pro Carrier

— Frictionless Cross-border solution for consumer-to-consumer (C2C) marketplaces

Salesfire

— AI Connect

Velstar & Sculpted by Aimee

BEST USE OF AI FOR ECOMMERCE

AS Watson & The Perfume Shop

CXDATA AI Signal

IMPACT Commerce & Søstrene Grene

— Contextual AI

Invent.ai & ALO

— Using multi-agentic AI to improve trend responsiveness & drive sales

iSite & Croydex

— Toilet Seat Selector

Salesfire & Futcom for Justmylook

— AI Connect

Upp.ai & Charlies Stores

BEST B2C TECHNOLOGY SOLUTION

There is no shortlist for the category, the winner will be announced on Wednesday, 30th September.

BEST AI ECOMMERCE SOFTWARE SOLUTION

ASK BOSCO® AI Analytics and Insights

— Shopify app

CommerceIQ

— CommerceIQ Agentic Retail Platform

Flipkart Commerce Cloud

— Agentic Commerce Suite

iSite & Croydex

— Toilet Seat Selector

BEST ECOMMERCE SEO CAMPAIGN

Absolute Digital Media & Mega Pleasure

— Where Pleasure Meets Performance

Absolute Digital Media & Stelrad

— Heating the Future of Search

Digitaloft & Opera Beds

— Using SEO To Sell (Many) More Adjustable Beds

Evoluted & Supplement Hub

— Supplementing Success, Sustaining Growth

Growthack & The Brick Tile Co

— Building Organic, Brick by Brick

Herd & Tile.co.uk

— Becoming the Fastest Growing Tiles Brand in Organic Search

Re:signal & ASICS

— Lacing Up for the Long Run-Building Organic Growth, Brick by Brick

Re:signal & Jollyes

— The Purr-fect Ecommerce Strategy

Re:signal & Vivobarefoot

— Finding our Stride in SERPs

The Media Image & Secret Sales

— From Scroll to Sale: Turning Organic Social into a Q4 Revenue Engine

WE-COM & Harry Hall

— Galloping to Market Leader in 9 Months

Wolfenden & Tiger

— Building Organic Growth Against the Market Trend

BEST ECOMMERCE PPC CAMPAIGN

Absolute Digital Media & The Swallow Co.

— Elevating Premium Wellness

Evoluted & Outside

— Built for the Outdoors. Engineered for Growth.

Modo25

— Shifting Gears: GP Racewear Paid Search Transformation

Modo25 & SGS Engineering

— The Profit Toolbox: Building A More Efficient PPC Engine

One-Two Digital & BlindsbyPost

— A Blinding Year for PPC

The Media Image & Cutwel

— From Data Blackout to Record Revenue: Engineering a B2B Search Masterclass

Tomorrow & Peacocks

— PPC Success Story: Growth, Efficiency and Audience Transformation

UK ECOMMERCE EMERGING TALENT AWARD

There is no shortlist for the category, the winner will be announced on Wednesday, 30th September.

ECOMMERCE SOCIAL CAMPAIGN OF THE YEAR

There is no shortlist for the category, the winner will be announced on Wednesday, 30th September.

ECOMMERCE SEASONAL CAMPAIGN OF THE YEAR

Herd & PDH Sports

— Smashing Revenue Targets for a Racket Sports Specialist

IMPACT Commerce & Søstrene Grene

— The Christmas Data Engine

Tomorrow & Peacocks

— Primed for Peak Success

UK ECOMMERCE DELIVERY AND LOGISTICS PARTNER

There is no shortlist for the category, the winner will be announced on Wednesday, 30th September.

APP OF THE YEAR

AS Watson & Superdrug

LeMieux & Tom & Co

— LeMieux Insiders

Pion

— Student Beans App

FREE CATEGORY: UK ECOMMERCE BUSINESS PERSONALITY OF THE YEAR

There is no shortlist for the category, the winner will be announced on Wednesday, 30th September.

UK ECOMMERCE SMALL AGENCY OF THE YEAR

CXDATA

One-Two Digital

WE-COM

UK ECOMMERCE MEDIUM AGENCY OF THE YEAR

Evoluted

Get Better

WIRO

UK ECOMMERCE LARGE AGENCY OF THE YEAR

Cake Agency

fusefabric

NOVOS

On Tap

Quickfire Digital

Re:signal

The Media Image (TMI)

The Pixel

Velstar

FASHION / APPAREL OR FOOTWEAR ECOMMERCE WEBSITE OF THE YEAR

Cake Agency & P&Co

fusefabric & Boden

— boden.com

WIRO & Dropdead

— Rebuilding Alternative Fashion for a Faster Commerce Future

WIRO & Kick Game

Our Event Sponsors & Partners

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Testimonials

Winning a UK eCommerce Award has been great for Craghoppers. Internally, it’s been great for the team to be recognised for all their hard work put in over the last 12 months. Externally, it’s prompted some great feedback and opened up some fantastic conversations with other great businesses. Alex Wall
Craghoppers
Since winning the B2C eCommerce Site of the Year, Whispering Smith have solidified their business as a key player in international wholesale fashion market. With the support of Fluid Digital and the award win, they have seen an increase in overall quality website traffic, attracting the possibility of new business from emerging fashion retailers and established fashion brands alike. Joshua Hobson
Fluid Digital
Working with Don’t Panic Events (co-founders of the UK eCommerce Awards) is an exciting new opportunity for Bloomreach, allowing us to join a world-class event by bringing together experts and acknowledging the great achievements of our e-commerce industry.
Bloomreach
It’s particularly rewarding to have the commitment and perseverance of our Mentioneers publicly recognised, as their hard work is at the heart of our platform and the service we offer to our clients. This award is further proof of the innovations we’re delivering in our bid to change the status quo of marketing.
Mention Me
We are thrilled to have won the UK eCommerce In-House Team of the Year Award as part of a phenomenal year for us. We have grown our team, grown engagement, created an agile change programme and developed a true omni-channel way of working. We’re extremely proud of what we’ve achieved and feel winning this award has been the best way for Matalan’s eCommerce team to celebrate. Paul Hornby
Matalan
We’re incredibly proud to be recognised as a standout contenderfor our hard work, attention to detail, and willingness to embrace new technologies for the benefit of our customers. Tristan Lynch
Roseland Furniture
This recognition is a true testament to our team’s drive to craft impactful, best-in-class digital experiences for brands worldwide. We are grateful to our partners for their invaluable support and to our clients, who trust us to bring their visions to life. Chris Harris
Rotate°
Being shortlisted for such a prestigious award underlines our commitment to creating eCommerce experiences that blend creativity with performance. For Absolute, this is not just about recognition – it’s about showing how thoughtful design and a structured UX process can transform customer engagement for premium brands.
Absolute Digital
The entry process was simple and well-structured. After submitting our application, choosing the right category was easy — and Best B2B Technology Solution fit us perfectly. We truly believe these awards are the most important in the industry. Elvin Ragip
Takeoff Digital
Being named a finalist at the UK eCommerce Awards is a moment of pride for the entire team. This project represents months of collaboration between technology, design, and operations. Being shortlisted is validation that we’re setting the standard for our industry.
alokai
Winners Announcement
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