Published by Sue Johns-Chapman
Published Date 20.09.2024 
We’re excited to share that Voyado has been shortlisted in two categories at the UK eCommerce Awards 2024: the ‘eCommerce Innovation Award’ and the ‘Best B2C Technology Solution’ award. This recognition comes at a crucial time as we expand into the UK market, highlighting our growth and impact in the e-commerce and retail sectors in the UK.
Who are we?
Voyado is a retail customer experience platform (CXP) focused on revolutionising customer interactions. We specialise in marketing automation, search, and merchandising to help retail brands build strong, lasting relationships with their customers. In today’s digital world, personalised communication and tailor-made experiences are key when shopping. At Voyado, we use the power of artificial intelligence (AI) to turn customer interactions into unforgettable experiences, taking customer engagement to new heights.
Our core offerings:
- Voyado Engage: A comprehensive customer data platform, or marketing automation platform, with built-in loyalty features. Engage offers deep customer insights, micro-trend spotting, and seamless online and offline customer engagement tools.
- Voyado Elevate: An advanced search and merchandising engine that uses AI to enhance e-commerce websites, offering highly relevant shopping experiences by understanding customer intent.
- Voyado Evolve: A holistic suite combining both Engage and Elevate, offering an integrated approach to customer experience.
Serving over 350 customers across 100 markets from offices in London, Amsterdam, and Sweden, Voyado is dedicated to simplifying growth for retailers. Our impressive financial milestones exceed $50 million in annual revenue, and our platform supports diverse inventories, from 50,000 to over 300,000 SKUs. Our omnichannel B2C retail solutions seamlessly integrate marketing automation, customer data platforms, and loyalty features, tailor-made for B2C environments.
Our achievements aren’t the only thing driving our success; understanding market trends is equally crucial.
Recent market research reveals intriguing trends in consumer behaviour. From January to July 2024, in-store shopping transactions rose by 11.3% compared to last year, indicating a resurgence in physical retail. Online shoppers, while fewer in number, tend to spend more per purchase, maintaining robust online sales figures.
Younger shoppers, especially Gen Z, are significantly impacting the market, with a 25.8% increase in transactions showcasing their growing purchasing power.
While these trends reveal exciting growth opportunities in retail, e-commerce also faces significant challenges, especially concerning return rates.
Return rates in e-commerce remain a critical issue, with online return rates being 170% higher than those in physical stores. This year alone, the return to purchase rate has surged by 25.7%, indicating that shoppers are returning a larger portion of their purchases.
To manage returns effectively, it’s crucial to:
- Optimise processes with technology to streamline delivery flows.
- Ensure accurate product descriptions and use user-generated content for promotion.
- Assess the financial and sustainability impact of returns.
Voyado CEO, Erica Sandelin Ekelund, shared her thoughts on the importance of these awards: “Being shortlisted for these awards is a significant recognition of our team’s dedication to innovation and excellence in the e-commerce sector. It validates our commitment to empowering retailers with the tools they need to thrive in a competitive market.”
Voyado is thrilled to be recognised at the UK E-Commerce Awards 2024. Our innovative solutions and dedicated team have made significant strides in the e-commerce and retail sectors, and we look forward to continuing our journey of transforming customer experiences.
To explore Voyado’s offerings further and discover how we can help transform your retail business, visit voyado.com
