Published by Sue Johns-Chapman
Published Date 12.09.2024 
We at Visible Ads are thrilled and honoured to announce our shortlisting for the UK Ecommerce Awards 2024. This recognition, particularly in the fiercely competitive ecommerce landscape, is a testament to our team’s dedication, expertise, and the incredible results we’ve achieved for our clients.
Today, we’d like to share the story behind our nomination, highlighting our work with Chocolate Fountain Warehouse, a leading catering equipment and supplies provider. We’ll delve into the challenges they faced, the strategies we employed, and the outstanding outcomes that have propelled their ecommerce success.
CFW: A Business in Need of a D2C Boost
CFW, like many businesses, was navigating a challenging economic climate. Stagnant post-COVID sales, coupled with the loss of a major supermarket client, had created a pressing need for change. They recognised the potential of D2C ecommerce but lacked the in-house expertise to fully leverage it.
Visible Ads: The Catalyst for Transformation
Enter Visible Ads. We partnered with CFW to revitalise their online presence and drive sales through targeted paid search campaigns on both Google and Amazon to maximise their visibility.
Our Approach:
- Precise Audience Targeting: We identified and reached high-income households and catering businesses through tailored Google Ads and Amazon Ads campaigns.
- Performance-Driven Campaigns: We continuously scaled the Ads budget to maximise visibility and sales whilst sticking to a minimum Return On Ad Spend target.
- Conversion Rate Optimisation: We enhanced product listings, ran promotions and implemented Subscribe & Save options to encourage repeat purchases.
- Transparent Live Data Reporting: We provided CFW with real-time insights into their campaign performance through custom dashboards and reports.
Overcoming Challenges
The path to success wasn’t without its hurdles. We addressed CFW’s lack of experience through comprehensive training and support. We tackled technical issues, resolving data feed errors and implementing robust tracking mechanisms. Furthermore, we ensured full compliance with Amazon’s HFSS regulations, adapting campaigns to meet these requirements.
The Results: Beyond Expectations
The outcomes of our collaboration with CFW were nothing short of extraordinary:
- Google Ads: Achieved an impressive 1000%+ ROI, driving substantial sales revenue as we continuously scaled.
- Amazon Ads: Delivered a remarkable 700% ROI, fuelling significant growth with high rates of subscription repeat purchases.
- Overall Sales: Increased UK D2C sales by 68% within 12 months.
- Organic Traffic: Grew organic traffic by 66% through free SEO training.
Client Testimonial
- “Overall, our experience with Visible Ads has been exceptional. Their commitment to delivering results, professionalism, and expertise has made them a trusted partner in our business growth. We highly recommend Visible Ads to any company looking to enhance its digital marketing efforts and achieve outstanding performance in the online marketplace.” – David Archer, Managing Director, Sephra Europe Limited & Chocolate Fountain Warehouse
Beyond the Numbers: The UK Ecommerce Awards Nomination
Being shortlisted for the UK Ecommerce Awards is an incredible honour. It validates our commitment to delivering tangible results for our clients and pushing the boundaries of what’s possible in ecommerce.
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