Ethical, transparent and respected, the awards are judged by esteemed industry experts who follow a robust two-step judging process that includes pre-scoring to establish a shortlist and judge discussion to determine winners and in some cases silver awards.
None of our award judges can take part in the competition and any conflicts of interest must be declared.
The UK eCommerce Awards have been accredited ‘Outstanding’ by the Independent Awards Standards Council – Awards Trust Mark.
To apply to become a judge, fill out the form at the bottom of this page.
Aditya Patil is a seasoned data scientist with a rich background in developing AI-driven solutions and scalable data infrastructure. Currently at Apple, he leads initiatives focused on building applications powered by large language models, while optimizing data pipelines and APIs to support global operations. With prior experience at Wayfair, he implemented innovative machine learning models like Siamese neural networks for texture recognition, significantly enhancing product matching systems. Aditya’s professional journey began with roles in product management and analytics at InCred and Housing.com, where he led data-driven product launches and predictive modeling for revenue and user behavior. He holds a Master’s in Information Systems and Management from Carnegie Mellon University and a B.Tech in Chemical Engineering from IIT Bombay, consistently demonstrating a strong analytical foundation and a passion for impactful technological innovation.
With over 20 years of extensive experience as a Visual and Product Designer, Airton has successfully led multidisciplinary teams through diverse projects, ranging from websites and graphic pieces to creating immersive culinary experiences. Holding a Ph.D. in Visual Arts, a M.Sc. in Design, and a specialization in UX Design, Airton brings a unique blend of academic knowledge and practical expertise to his work.
Apurva Shrivastava | Sr Product Manager - Tech | Amazon Business (Prime)
A seasoned Technical Product Lead with over a decade of experience spanning SaaS, eCommerce, and Payments industries, Apurva Shrivastava currently serves as a Senior Product Manager for Amazon Business Prime. With a proven track record at industry leaders including Visa and Amazon, Apurva has spearheaded critical initiatives from compliance technology that protects marketplaces from bad actors to innovative payment solutions that streamline chargeback processes. Beyond his corporate achievements, Apurva contributes to the product management community as a mentor through adplist.org, has published research on using GenAI in Product Management, and shares his expertise as a speaker at multiple product conferences and university programs. His technical versatility encompasses API integrations, multiple programming languages, and analytics platforms, positioning him as a well-rounded product leader who combines technical depth with strategic vision.
Ben Marks | Director Global Market Development | Shopware
As the Director Global Market Development at Shopware, I lead the charge to secure and expand the growth of open source commerce around the world. With 20 years of experience in the e-commerce industry, I have a deep understanding of the needs, challenges, and opportunities of online merchants, developers, and partners. I am passionate about building and nurturing communities that foster innovation, collaboration, and diversity. As a founding board member and content committee chairperson of the Magento Association, I helped ensure the $5B/year Magento ecosystem thrived and expanded to new and more diverse members. As a Magento evangelist at Adobe and Magento, I delivered hundreds of public and online presentations across six continents, engaging both a worldwide ecosystem and the internal stakeholders who served them.
Bryony Tagg | Head of Ecommerce | Chilly's
I’m an experienced digital leader that thrives at the intersection of technology, strategy, and customer experience. Committed to empowering the next generation, especially women in tech, to foster growth, break barriers and shape the future of digital commerce.
Cheryl Hill | VP Growth & Marketing | Pluto Ventures
Chirag Narang | Head of Growth | Uniswap Foundation
With 15 years of experience as a Product Leader in enterprise software across diverse markets including Asia, EMEA, NA, and LATAM, Chirag Narang has a proven track record of driving growth and innovation. Having scaled multiple startups from $100M in revenue to IPO and post-IPO acquisition, as well as taking companies from early Series A to Unicorn status, Chirag brings deep expertise in building successful developer focused platforms. Currently, Chirag focuses on building decentralized products leveraging cutting-edge blockchain technology, with a primary focus on finance at Uniswap, the largest decentralized exchange in the industry.
Dan Barker | eCommerce, Digital Marketing and Analytics Consultant |
Dan has worked in ecommerce for around 20 years. He has worked within companies in ecommerce functions, up to CMO level, has worked on projects for more than 100 ecommerce businesses as a consultant, and has co-owned a couple of ecommerce businesses with millions of visitors and hundreds of millions of turnover between them over the years. He enjoys the opportunity that ecommerce has brought and can bring to people all over the world.
Daniel Saunders | Head of Performance Marketing | Evergreen Finance London
I've worked in Digital for 18 years. Within Digital marketing I work closely with the directors and heads of service to identify new business opportunities and Strategies. Having an in-depth understanding of different markets and competitors in the area to maintain a competitive advantage which is used to work alongside key stakeholders in managing the translation of the business strategy into clear plans. Proactively researching markets, competitors within different regions and establishing ways to develop a competitive advantage within our strategies. Within Stanley Black and Decker, I am a catalyst for change, I plan and execute UK market E-commerce and digital marketing activities to increase sales, grow online channels, and grow new and existing online customers managing substantial 6 figures budgets over many different groups. As an international keynote speaker in the Digital sphere, I inspire and lead a large team of specialists, drive the delivery of brilliant digital products and services, mentoring at levels from executives to C suite. I utilize analytics and insight tools to evaluate end-to-end customer experience across multiple customer touch points. Working with trade marketing teams to analyse product categories and make appropriate product mix recommendations and effectively contributes to SEO, PPC, UX and CRO. I have built, nurtured and lead a diverse, multidisciplinary team to deliver digital transformation across the Stanley Black and Decker group. Defining the required digital capabilities across our people, their processes, and the technology we use. With Stanley Black and Decker being a multinational corporation, I make myself a visible leader by holding regular lectures and Q and A sessions with entry executives all the way up to C suite teams.
Dateme Tamuno | Head of Marketing | Londonist DMC
Dateme is a digital marketer with experience running organic and paid search campaigns for companies across several verticals. Currently, he is the head of digital marketing for a student accommodation agency in London. A regular speaker at BrightonSEO and often challenging search marketers to create a deeper understanding of the user intent that transcends the informational, navigational, commercial, and transactional classifications. He has completed ten marathons and has a goal of running 50 before he turns 50.
Davina Lines | MANAGING DIRECTOR | ECOMMERCE CLUB & MIXING DIGITAL
Davina Lines is Managing Director of Mixing Digital and the Ecommerce Club. She brings a wealth of knowledge and a big black book of digital contacts to ensure Mixing Digital’s event management services are of the highest standard. Davina co-founded Netimperative in 1999 and became Managing Director in 2002, stewarding the brand into new product launches and creating one of the most successful events programmes in the digital marketing industry. In the mid 90s Davina cut her digital teeth on New Media Age (now Econsultancy), forming part of the founding team and was responsible for the commercial development of the magazine and its early events from launch in May 1995 to 1999. In recent years Davina launched an ecommerce peer-to-peer community, the Ecommerce Club, which runs regular events in London and Manchester on topics relevant to the retail community.
Deon Crasto | Head of Product | Velocity Global
Deon Crasto is a seasoned fintech product leader with a decade of experience driving innovation at high-growth companies, including OnDeck Capital, Livongo (acquired by Teladoc for $18.5B), and Checkr (valued at $5B). Currently leading Global Payments and Risk at Velocity Global, Deon specializes in cross-border payments, AI-driven underwriting, and financial fraud mitigation. An active voice in the Fintech and broader Tech community, Deon has authored several leadership pieces for the American Banker, The Digital Banker, HR Director, and HR Magazine.
Freddie Chatt | Ecommerce sEO Consultant |
Freddie has worked in ecommerce for over 13 years, driving organic growth for brands across diverse industries from home decor to sports and men's health. He has delivered results for more than 100 DTC brands as a consultant and grown his own DTC brand, Village Cricket Co. His work has been featured in major publications including Entrepreneur, Search Engine Land, Ahrefs, and Search Engine Journal, and he regularly shares his knowledge through industry podcasts. He believes in SEO's power to transform ecommerce businesses and enjoys helping brands achieve meaningful organic growth.
Gill Smith | Marketing Director | Charles & Ivy
Gill is a commercial, customer centric digital marketing leader with significant experience leading teams, and preparing strategies to drive revenue growth and positive customer experience. With over 15 years of marketing experience across ecommerce, retail, financial services and hospitality, Gill is incredibly passionate about consumer thinking, brand perception, emerging technologies, and seeing positive improvements across processes, people development, and commercial performance. Awarded the Chartered Institute of Marketing Professional Diploma, and the Chartered Management Institute Professional Certificate in People Management and 2018 finalist for the Women in Credit Awards.
Ian McBeth | Head of Ecommerce | Oak Furnitureland
With over 23 years of experience in the retail industry, I have developed a deep expertise in technology and e-commerce. Throughout my career, I have worked with renowned brands such as Vivobarefoot, Craft Gin Club, Josh Wood Colour, Furniture Village, and Oak Furnitureland. My accomplishments include successfully establishing and leading technical and trading teams, with a strong focus on driving conversion rate optimisation. I possess extensive experience in business intelligence, particularly with tools such as Content Square and Google Analytics 4. My passion lies in leveraging technology and e-commerce expertise, including actively using AI, to drive strategic growth and innovation in the rapidly evolving digital retail landscape.
Jack Jahan | Head of Ecommerce | Ramsdens
Jack has almost 15 years experience as an Ecommerce and Marketing professional. He has a proven track record of developing commercial retail website strategies to drive sales and profitability; using the full online marketing mix to achieve this across the 5 websites Ramsdens has. This includes a hands-on approach to PPC, SEO, E-mail marketing, Social Media, UX, Photography/Videography and more. Jack has also worked in the B2B industry prior to his current role in the B2C world so has widespread knowledge of both arenas. Jack is a graduate from Teesside University’s acclaimed Business School where he achieved both a Masters Degree and Undergraduate Degree.
Jaime Hill | Ecommerce Director | ex Oak Furnitureland, Hurtigruten & Monsoon Accessorize
Jaime has over two decades of experience as a Marketing & Ecommerce professional with a successful track record leading teams and developing strategy to transform organisations’ digital capability and channels to market. She has had success in roles at brands including Avis, Barclays, Dairy Crest and Oak Furnitureland, and across a wide range of B2B and B2C vertical markets. Most recently, Jaime was Interim Head of Ecommerce & Trading at Monsoon. A graduate of the Institute of Digital Marketing and qualified Executive Business Coach, Jaime's professional passion is for making life easier for the customer at every touch point.
James Prewitt | Head of Ecommerce | Paladone
I am a forward-thinking leader with a track record of driving sales success in global E-commerce and brick & mortar. Experienced in spearheading change management initiatives and driving organisational transformations. Skilled in managing diverse product categories and crafting tailored go-to-market strategies for businesses. Passionate about team building and creating an inclusive and engaging work culture.
John Rowley | Head of Digital Merchandising, Experience & Ecommerce | Greene King
John is a senior digital leader with over 20 years' cross-functional experience in CPG, retail, energy and hospitality sectors. He believes digital should create profitable customer journey strategies by blending digital marketing, trading, operations, and eCommerce. At Ferrero, he scaled DTC eCommerce across domestic and international markets, and now leads merchandising and ecommerce experiences at Greene King.
Kristal Ireland | Director of Digital | UK Coaching
Previously voted as one of the UK's Top 30 Women in Digital Under 30, Kristal Ireland is a specialist in digital transformation and digital brand strategy. An award winning, strategic and experienced digital marketing expert, Kristal is the Director of Digital for the national charity UK Coaching. A regular digital conference speaker and industry commentator Kristal has worked in digital for over a fifteen years developing digital solutions for some of the UK’s biggest brands.
Patryk Wawok | Founder/Head of Technical SEO | Organic Hackers
Patryk is a Technical SEO and Content Specialist with over 6 years of experience and proven knowledge of technical SEO and content optimization. Patryk managed technical SEO and content projects for multiple Fortune 100 and Fortune 500 brands while working for world-renowned agencies. Patryk also trained in-house teams of Fortune 500 brands to improve their SEO practices in multiple workshops and performed as a speaker at SEO conferences such as the International Search Summit. Currently, Patryk is working as an independent SEO consultant working with mostly B2B e-commerce brands on their Technical SEO and content strategies. Personally, Patryk performs as an improv comedian and maniacally learns new cooking recipes every day.
Polly Walton | Experience Optimisation Director | UNRVLD
Polly is the UNRVLD’s head of experience optimisation. She works with SEOs, performance marketers, data analytics, designers, and technical developers. Polly works on experience optimisation strategies and solutions for major brands in sectors including financial services, retail & leisure, higher education, manufacturing, professional services, sport, utilities, property and more. She is also a conference speaker. Brands Polly has worked closely with include Royal Canin, Mars, Teva, Roquette, London Metal Exchange, Biffa, SMEG, New Era Caps, Southampton FC, The FA, The R&A, Euroleague Basketball, Marsh Commercial, DWF, Carter Jonas, Barratt Homes, Persimmon Homes, Crest Nicholson, WhatHouse, Countryside Properties, McCarthy Stone, Leeds Beckett University, University of Essex, University of Birmingham, Southampton University and University of Hull.
Rejoice Ojiaku | SEO Manager | Nelson Bostock UNLIMITED
Rejoice Ojiaku is an SEO Specialist & Content Strategist, as well as the Co-Founder of B-DigitalUK – a platform for showcasing and empowering black talent in the UK digital marketing scene. Her expertise lies in SEO, Diversity and inclusion, all bolstered by strong personal branding both online and offline.
Ric Rodriguez | Chief Growth Officer | Raze
Ric Rodriguez is an accomplished marketing and growth leader. Ric is Co-Founder and Chief Growth Officer at Finsu, the sustainable fashion marketplace, taking the compromise out of conscious shopping. Ric is driven and his career to date speaks to his ambition - most recently holding a senior strategy role at Vashi, the fine jewellery disruptor - where he built the digital marketing team from the ground-up, launched the Covent Garden flagship store and Innovation Centre and established an accredited approach to ESG. Prior to this, Ric held an evangelist role at the marketing technology company, Yext, where he supported sales and product teams in building new propositions for customers, including delivering an new approach for qualifying deals during the beginning of the Covid-19, which was adopted across EMEA - as well as regularly representing the NYSE-listed firm as an industry expert at events across Europe. Ric has also held significant roles in agency-side positions, at iProspect, where he lead accounts for leading brands such as Santander and Post Office; at Croud, where he was seconded into IWG’s marketing organisation to deliver the company’s digital growth across 110+ markets - work for which he won an industry award. Ric is often invited to speak at industry conferences and is a regular award judge. He has twice been a co-author for the Amazon-Bestselling “Mastering In-House SEO.
Robert Mcquattie | Ecommerce Consultant |
Rob McQuattie is a senior eCommerce and digital marketing consultant with over 15 years’ experience delivering growth and innovation for high-profile brands and heritage retailers. He has worked with leading names including Manuscript Pen Company (and global brands like Cross), Tanners Wines, The Jockey Club, and Virgin, combining deep commercial insight with hands-on expertise across platforms like Shopify and Magento to drive performance, elevate customer experience, and lead digital transformation.
Rohit Nimmala | Senior Data Engineer | Bank of America
Rohit Nimmala is a seasoned Senior Data Engineer and Machine Learning Engineer with a background in Computer Science and Information Technology. With extensive experience at leading organizations such as Bank of America, UnitedHealth Group, Innominds, and Accenture, he has spearheaded innovative solutions in data engineering and risk analytics. Rohit holds a Bachelor of Technology in Computer Science from JNTU Hyderabad and a Masters in Information Technology from the University of Cincinnati. His work focuses on real-time data processing, big data storage optimization, and leveraging machine learning for financial risk assessment and climate risk analytics. Rohit is committed to driving advancements in data engineering and mentoring the next generation of engineers.
Rory Armitage-Burns | Head of Growth | Hairburst
Rory is an accomplished senior marketing professional with a great depth of experience in fast-moving e-commerce. Motivated by working on innovative projects and using cutting-edge tech to sell products through meaningful customer interactions. Skilled in performance marketing strategy and execution, content marketing strategy, qualitative and quantitative research and technical skill in tagging, tracking, feeds and marketing attribution.
Ruchir Nath is a distinguished thought leader with over 17 years of extensive experience in building high-performing teams and managing executives within fast-paced, matrixed organizations. His career is marked by a proven ability to drive multiple, highly complex projects from inception to successful completion. Currently, Ruchir is at Dell Technologies, where he is responsible for the business development, product line manager and management of the server and GPU business. His role is pivotal in enabling large enterprises, public sectors, and small businesses to explore and lead in the fields of Generative AI and AI. His strategic vision and leadership have been instrumental in driving technological advancements and business growth.
Shruti Khanna | Manager - Games Data Science and Engineering | Netflix
With over 15 years of experience in the tech industry, I am a seasoned analytics and data science leader who has made significant contributions to renowned companies such as Netflix, Meta, Intuit, and Informatica. My career is marked by a proven track record of leading high-performing analytics and data science teams to deliver insights and analytics that drive business performance and growth. I excel in building strong cross-functional relationships with a diverse set of stakeholders, both technical and non-technical, to achieve strategic business outcomes. My approach is proactive, setting high-impact, innovative visions, priorities, and roadmaps while anticipating and addressing challenges in the analytics and data science landscape. I lead through influence, empowering and amplifying the work of my team to foster a culture of innovation. My expertise lies in leveraging advanced analytics to deliver impactful business solutions and translating complex insights into strategic initiatives that propel business growth.
Steve Kuncewicz | Partner - Head Of Creative, Digital & Marketing | Glaisyers ETL
Steve is a Partner and Head of Creative, Digital and Marketing at Glaisyers ETL in Manchester. He specialises in intellectual property, media social media and privacy law and is listed as a "recommended lawyer" in the Legal 500, and was a oo-founder pf the Bulletproof Agency Network. He is a regular media spokesperson, and has given interviews to the local and national press through BBC Breakfast, Sky News, ITV, BBC Radio 2, BBC Radio 4, BBC Radio 5 Live and LBC London. Steve is also the Manchester Publicity Association’s Honorary Solicitor.
Tom Robertshaw | Founder | Space 48
Tom is the founder of Hypa, which provides a suite of BigCommerce apps designed to bridge the gap between platform capabilities and the aspirations of online retailers. Tom is a seasoned ecommerce professional with 15 years of experience supporting merchants on Magento, BigCommerce and Shopify.
Vicky Bell | Ecommerce Specialist |
Over 14 years of expertise in ecommerce and digital, across a variety of sectors including luxury retail, fashion, beauty, jewellery, FMCG and travel. Previous brands include Burberry, Jigsaw, Astley Clarke, Exodus Travels, Susanne Kaufmann and Scott Dunn. Currently freelancing on a full-time basis for multiple clients, specialising in email marketing strategy, CRM and CRO/UX. In my previous roles, I led digital product strategy and roadmaps, transformed web development processes and achieved significant growth in organic traffic and on-site conversion rates. During my time at Susanne Kaufmann as Ecommerce Director, I built and launched two websites (English and German) within 6 months, partnering with a development agency. This resulted in online sales increasing by +126% in the first year and +141% in the second. This took their B2C sales from 15% of the total business to 33% in one year.
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We’re incredibly proud to be recognised as a standout contenderfor our hard work, attention to detail, and willingness to embrace new technologies for the benefit of our customers.Tristan Lynch Roseland Furniture
We are delighted to be nominated for “UK eCommerce Medium Agency of the Year” and for our clients at Wild to be shortlisted for “Beauty, Health & Wellbeing Ecommerce Website of the Year”. This recognition is a true testament to our team’s drive to craft impactful, best-in-class digital experiences for brands worldwide. We are thankful for our partners for their invaluable support and our clients who trust us to bring their visions to life.Chris Harris Rotate°
We are thrilled to be recognised for our work in delivering a first class ecommerce platform for Matthew Clark. The awards validate our ability to deliver enterprise class eCommerce solutions that enable our clients to extend their ecommerce platform far beyond just selling online and we look forward to deepening our strategic relationship with Matthew Clark as we continue to help them deliver their fast moving and constantly evolving digital strategy.Andrew Robathan, Managing Director of eCommerce Truecommerce Europe
Winning a UK eCommerce Award has been great for Craghoppers. Internally, it’s been great for the team to be recognised for all their hard work put in over the last 12 months. Externally, it’s prompted some great feedback and opened up some fantastic conversations with other great businesses.Alex Wall Craghoppers
Since winning the B2C eCommerce Site of the Year, Whispering Smith have solidified their business as a key player in international wholesale fashion market. With the support of Fluid Digital and the award win, they have seen an increase in overall quality website traffic, attracting the possibility of new business from emerging fashion retailers and established fashion brands alike.Joshua Hobson Fluid Digital
Working with Don’t Panic Events (co-founders of the UK eCommerce Awards) is an exciting new opportunity for Bloomreach, allowing us to join a world-class event by bringing together experts and acknowledging the great achievements of our e-commerce industry. Bloomreach
It’s particularly rewarding to have the commitment and perseverance of our Mentioneers publicly recognised, as their hard work is at the heart of our platform and the service we offer to our clients. This award is further proof of the innovations we’re delivering in our bid to change the status quo of marketing Mention Me
We are thrilled to have won UK eCommerce In-House Team of the Year Award 2019 as part of a phenomenal year for us. We have grown our team, grown engagement, created an agile change programme and developed a true omni-channel way of working. We’re extremely proud of what we’ve achieved and feel winning this award has been the best way for Matalan’s eCommerce team to celebrate.Paul Hornby Matalan
We’re incredibly proud to be recognised as a standout contenderfor our hard work, attention to detail, and willingness to embrace new technologies for the benefit of our customers.Tristan Lynch Roseland Furniture
We are delighted to be nominated for “UK eCommerce Medium Agency of the Year” and for our clients at Wild to be shortlisted for “Beauty, Health & Wellbeing Ecommerce Website of the Year”. This recognition is a true testament to our team’s drive to craft impactful, best-in-class digital experiences for brands worldwide. We are thankful for our partners for their invaluable support and our clients who trust us to bring their visions to life.Chris Harris Rotate°
We are thrilled to be recognised for our work in delivering a first class ecommerce platform for Matthew Clark. The awards validate our ability to deliver enterprise class eCommerce solutions that enable our clients to extend their ecommerce platform far beyond just selling online and we look forward to deepening our strategic relationship with Matthew Clark as we continue to help them deliver their fast moving and constantly evolving digital strategy.Andrew Robathan, Managing Director of eCommerce Truecommerce Europe
Winning a UK eCommerce Award has been great for Craghoppers. Internally, it’s been great for the team to be recognised for all their hard work put in over the last 12 months. Externally, it’s prompted some great feedback and opened up some fantastic conversations with other great businesses.Alex Wall Craghoppers
Since winning the B2C eCommerce Site of the Year, Whispering Smith have solidified their business as a key player in international wholesale fashion market. With the support of Fluid Digital and the award win, they have seen an increase in overall quality website traffic, attracting the possibility of new business from emerging fashion retailers and established fashion brands alike.Joshua Hobson Fluid Digital
Working with Don’t Panic Events (co-founders of the UK eCommerce Awards) is an exciting new opportunity for Bloomreach, allowing us to join a world-class event by bringing together experts and acknowledging the great achievements of our e-commerce industry. Bloomreach
It’s particularly rewarding to have the commitment and perseverance of our Mentioneers publicly recognised, as their hard work is at the heart of our platform and the service we offer to our clients. This award is further proof of the innovations we’re delivering in our bid to change the status quo of marketing Mention Me
We are thrilled to have won UK eCommerce In-House Team of the Year Award 2019 as part of a phenomenal year for us. We have grown our team, grown engagement, created an agile change programme and developed a true omni-channel way of working. We’re extremely proud of what we’ve achieved and feel winning this award has been the best way for Matalan’s eCommerce team to celebrate.Paul Hornby Matalan
We’re incredibly proud to be recognised as a standout contenderfor our hard work, attention to detail, and willingness to embrace new technologies for the benefit of our customers.Tristan Lynch Roseland Furniture
We are delighted to be nominated for “UK eCommerce Medium Agency of the Year” and for our clients at Wild to be shortlisted for “Beauty, Health & Wellbeing Ecommerce Website of the Year”. This recognition is a true testament to our team’s drive to craft impactful, best-in-class digital experiences for brands worldwide. We are thankful for our partners for their invaluable support and our clients who trust us to bring their visions to life.Chris Harris Rotate°
