Published by isobel.regan@dontpanicprojects.com
Published Date 04.10.2023 
KBF Enterprises is the business behind one of the most recognised sports nutrition brands in the UK – Warrior®, which includes portfolio of protein powders, bars and supplements to help health-conscious individuals get more protein into their everyday diet.
The business was recently announced as a finalist in the UK eCommerce Awards Search Campaign of the Year for its ambitious new customer acquisition campaign.
By harnessing the power of search KBF Enterprises worked closely with its agency partner – Spike Digital, to fuel online sales growth for its bestselling sports nutrition range.
The team successfully took a creative approach to data-led marketing and flipped the structure of a modern search campaign on its head to tailor every element of the campaign to a new customer acquisition focus.
This approach paid off. The increase in online sales generated by this campaign resulted in KBF Enterprises having a landmark year in 2022, generating a record £23m in turnover and seeing a 303% increase in sales for its Warrior® range.
Through its online sales strategy, 2023 is set to be another successful year for the brand with the business on track to achieve £35m in sales, whilst being EBITDA profitable, net profitable, cash flow positive, and entirely independent.
With ambitious growth targets set, KBF Enterprises continues to expand its global reach, connect with target audiences and drive impactful results and sales with a network of customers based all over the world.
Adam Aubrey, Head of E-Commerce at KBF Enterprises and Warrior®, comments; “To be recognised as a finalist by industry experts at the UK E-Commerce Awards is fantastic recognition in itself for the hard work our team has put in to get the Warrior brand where it is today and the results we’ve generated in a relatively short period of time.
“Direct to consumer sales through our online channels is and continues to be a key focus for our business, allowing us to better understand and engage with our customers, as well as broadening our global reach and driving sales.
“This search campaign has been integral to fuelling this growth and receiving an award for this would be the icing on the cake during the most successful year yet for the business.”
For more information on KBF Enterprises and Warrior visit www.teamwarrior.com or follow us on Instagram, TikTok or LinkedIn.
