Published by Sue Johns-Chapman
Published Date 10.09.2025 
RevLifter’s intelligent offers are nominated for two UK eCommerce Awards
It’s great to be nominated for one major industry award. Being shortlisted for two? That’s something special.
RevLifter has been nominated for the eCommerce Innovation Award and Best Use of AI for eCommerce at the UK eCommerce Awards. These nominations recognise our work in transforming businesses’ approaches to onsite promotions.
What RevLifter does
We help eCommerce businesses get smarter about their promotions:
- Turn more visitors into customers
- Make each sale more profitable
- Keep stock moving efficiently
- Use promotion budgets wisely
Our platform collects website data and uses AI to analyse behaviour and deliver the right promotion to the right customer at the right moment. No more blanket discounts that hurt margins. No more promotions that gather dust while popular items sell out.
The innovation behind our nominations
Our nomination centres on RevLifter’s intelligent offer platform. This system analyses customer behavioural data in real time, creates segments, and targets promotional offers to drive results.
Traditional eCommerce promotions work like megaphones, shouting the same message to everyone. Our approach works more like a targeted whisper, responding to each customer’s needs and giving them the offer they need to convince them.
The results speak for themselves:
- 20% average increase in conversion rates
- 30% boost in average order values
- 10% reduction in promotion costs
Best Use of AI for eCommerce entry
So, where does AI fit in? A lot of buzz around AI is focused on generative, but there is a huge value in using machine learning to analyse data and make calculations and predictions on the fly, speeding up and improving the effectiveness of decision-making.
Our system learns from every customer interaction. It understands which promotions drive genuine purchases versus which ones simply give discounts to people who would buy anyway.
Key AI capabilities we entered:
- Behavioural data collection and analysis
- Visitor purchase intent prediction
- Real-time promotion auto-optimisation
- Revenue impact forecasting
What these nominations mean to us
“Being recognised alongside some of the biggest names in UK eCommerce is incredible validation,” says Co-founder, Simon Bird. “We’ve always believed that smarter promotions could transform online retail. These nominations prove the industry agrees.”
For our team, this recognition represents years of hard work paying off. We’ve built something that genuinely helps businesses grow while treating customers fairly.
“The Innovation Award nomination particularly excites us because innovation isn’t just about new technology – it’s about solving real problems in better ways,” adds VP of Professional Services, Lisa Robertson, “Every line of code we write aims to make eCommerce more profitable and customer-friendly.”
Real impact, real businesses
The nominations aren’t just about our technology. They’re about the businesses we’ve helped transform.
“Working with RevLifter was a no-brainer. They came in and demonstrated what they could do. It was exactly what we were after. The results were so compelling. RevLifter genuinely cares that we see success. I don’t think anyone matches what RevLifter do,” Max Wright, Senior eCommerce Manager, Radley.
“RevLifter continues to deliver ideas for future improvements and has a stake in growing our business with us. Working with their team has been a game-changer for our bottom line and customer journey,” Shannon Quarantino, SPLITS59.
Why this matters for eCommerce
These award nominations highlight a shift happening across online retail.
Businesses are moving away from crude promotional tactics toward intelligent, data-driven approaches.
The old way:
- Spray and pray with discount codes
- Hope something sticks
- Watch margins shrink
The new way:
- Target promotions precisely
- Measure real impact
- Protect and grow profitability
Looking ahead
Award ceremonies aside, we’re focused on the future. Our roadmap includes deeper inventory integration, expanded AI capabilities, and new ways to help businesses understand their customers using intent predictions.
“Awards are nice, but what really matters is helping our clients succeed,” said VP of Marketing, Dan Bond. “When we can help a retailer increase their average order value by 15% while making customers happier with better deals, that excites us.”
If you’re tired of promotions that hurt more than they help, let’s talk. Our platform could be precisely what your eCommerce business needs.
For more about RevLifter:
The UK eCommerce Awards ceremony takes place on 15 October. Wish us luck, although helping retailers improve performance is the real win.
