Blend Commerce, UK eCommerce Awards Finalist

What Got Us Here: Why Blend Commerce is a UK eCommerce Awards Finalist

When your job is helping brands turn browsers into loyal customers, a nod from industry experts hits differently. That’s why we’re excited to be named a finalist in the UK eCommerce Awards 2025, under the Medium Agency of the Year category. Below is a transparent look at our work at Blend Commerce, what drives us, and why this recognition means so much to our team.

Who We Are

We’re a tight-knit team of 11 at Blend Commerce, focused entirely on Shopify CRO. Rather than spreading ourselves thin, we work closely with a select group of clients, giving us the space to test properly, design thoughtfully, and build fast. Every project starts with our CRO Insights: a deep dive into data that shapes a clear, prioritised roadmap using our PECTI framework. From there, we move quickly into design, dev and implementation and always keep quality front-of-mind.

Here’s how we keep standards high across the board:

•  At least 2 A/B tests running for each client every month
•  95% of work passes QAQC first time
•  100% of roadmaps built using PECTI scoring

Work That Got Us Noticed

The projects we shared in our award submission came from four very different verticals. Client names are kept anonymous, but the results speak for themselves.

Sports Nutrition Brand

Focus: Subscription growth and conversion efficiency across PDPs, collections, and cart.

What we did: Audited their subscription setup, tested persuasive messaging, introduced price-per-dose framing, and added helpful nudges to guide frequency selection.

Results: 

• +51% revenue
• +688 new subscribers
• +£100K subscription revenue 
• delivering a 4X ROI.

Seasonal Home & Garden Brand

Focus: Retention and loyalty without relying on a stack of third-party apps.

What we did: Built a custom membership and subscription system using Shopify and Recharge. This included birthday rewards, exclusive pricing for members, smart delivery logic, and eco-rewards.

Results (6 months): 

• 23X ROI, 
• 5K+ membership orders
• 1,400 active subscribers
• £1.09 m incremental sales.

Home Wellness Brand

Focus: Driving mobile conversion and growing subscription revenue following a CRO Audit.

What we did: Added exposed search on mobile, redesigned the product options interface, clarified the subscription offer on PDPs, and prioritised testing using our PECTI framework.

Results (4.5 months): 

• 124.7X ROI
• +53% revenue
• +$4.13m subscription revenue
• +36,645 active subscribers.

Athleisure Retailer

Focus: Making it easier for new customers to find their way around and understand products at a glance.

What we did: Simplified the mobile nav, used accordions to manage long-form content, restructured the PDP layout, and strengthened the above-the-fold experience.

Results: 

• 6.91X ROI
• +12% revenue
• +18% AOV.

Three Experiments That Stood Out

Here are just three of our outstanding A/B Test results.

Subscription Messaging Visibility

Making subscription benefits more visible by default led to a 104% increase in auto-ship selection, along with strong lifts in both conversion rate and revenue per visitor.

Price Per Dose on PDPs

Shifting the focus from total pack price to cost per serving helped UK shoppers better understand value. This small change led to a 17.76% increase in revenue per visitor and a 23% jump in Add to Bag clicks.

Guiding Choices with Social Proof

Adding a simple “Popular” badge to the preferred subscription option outperformed “Recommended.” It drove a 28.95% uplift in revenue per visitor and a 42.98% boost in auto-ship selection.

How We Deliver Results

PECTI Prioritisation

Every task we take on is scored against five criteria: Proof, Ease, Cost, Time, and Impact. It keeps our work grounded in commercial outcomes and focused on what drives the biggest returns.

QAQC, Every Time

Before anything goes live, it’s reviewed by strategy, design, and development, then signed off by our Head of Design & Development. Nothing gets shipped without a full set of eyes on it. 

Senior, Specialist Team

We keep things small on purpose. That means clients work directly with experienced specialists who stay close to the detail and take full ownership of results. 

What this Shortlist Means to Our Team

This recognition is a win for the parts of CRO that rarely get the spotlight: the hypotheses that didn’t land, the QA comments at 4pm, the second look at a heatmap that reshaped a brief. It’s a reminder that process, precision and commercial thinking can go hand in hand.

From our Managing Director: “Being shortlisted reflects the kind of work we care about most. We choose to specialise, to test, and to be accountable. That is how we create value for brands, and it is why our team is proud of this moment.”

Ready to Stop Revenue Leaks on Shopify?

Too many brands leave money on the table. Fixing it takes a team that knows what to test, what to build, and what actually moves the needle.

• Begin with your CRO Insights
• See how our CRO Program works
• Check out our Case Studies
• Contact the team