Published by isobel.regan@dontpanicprojects.com
Published Date 24.10.2022 
The world’s first predictive model for customer advocacy, Mention Me empowers brands to turn customer advocates into their biggest growth driver.
As the global economy heads into recession, finding new channels for sustainable growth is now critically important for retailers. Against this backdrop – worsened by the challenges of disappearing third-party data and hyperinflation in core marketing channels – Mention Me offers a way to acquire high-quality customers while building the foundations for long-term success.
For businesses that strategically optimise their programmes, referral can increase new customer acquisition by as much as 30%. Better yet, these customers are highly valuable. On average, referred customers spend 11% more on their first order and are 5x more likely to refer onwards – sparking a powerful chain reaction of exponential growth.
To date, the company’s Referral Engineering® approach has generated over $1.5bn in revenue for 500 brands including PUMA, Pret a Manger, Nutmeg, Bloom & Wild, and Charlotte Tilbury.
As well as providing a high-performing acquisition channel, Mention Me’s platform gathers uniquely rich first-party data capable of optimising the entire martech stack. Rather than their biggest spenders, this data equips brands to identify and engage with their truly most valuable customers: brand advocates. Menswear brand SPOKE, for example, has found referrer lookalike audiences convert 65% more and drive 30% higher return-on-ad-spend on Facebook.
This advocacy-first approach is backed by unique Propensity to Refer® machine-learning that automatically adjusts brands’ segmentation and targeting strategies based on where each customer is in their advocacy journey.
Created by a team of data scientists following extensive analysis of a decade of referral data, this data-driven approach evolves referral into an optimised, multi-channel optimised acquisition strategy that increases ROI across the marketing mix. Since using Propensity to Refer®, Moss Bros has increased referrals among customers with a high propensity to refer by 6x, and driven 23% more low propensity customers to buy again with a discount on next order.
Sophia King, Head of Marketing at Mention Me, shares what this award opportunity means for the business and the team: “We’re thrilled to be shortlisted for the eCommerce Innovation Award at the UK eCommerce Awards. This recognition of Mention Me as a pioneer in the customer advocacy space highlights how we’re helping brands to drive sustainable growth, throughout the tough economic period and beyond.”
“It’s particularly rewarding to have the commitment and perseverance of our Mentioneers publicly recognised, as their hard work is at the heart of our platform and the service we offer to our clients. This award is further proof of the innovations we’re delivering in our bid to change the status quo of marketing and make all ecommerce brands think advocacy-first.”
