Published by isobel.regan@dontpanicprojects.com
Published Date 24.10.2022 
Pepper Sq., the new generation interior design and furniture marketplace, has been shortlisted as a finalist at the UK eCommerce Awards 2022 in the category of DIY, home, furniture & interior design ecommerce website of the year.
With 78% of consumers finding “extremely difficult to search for and buy furniture”, and 63% finding “the buying experience frustrating”, Pepper Sq. sits at the intersection of art and science by combining interior design know-how with proprietary virtualisation tools and personalisation capabilities to simplify the process for consumers. Pepper Sq helps to not only visualise the home of consumer’s dreams in the virtual realm, but to make their dream a reality.
“We are very proud to be recognised by the eCommerce Awards 2022 judges for the value Pepper Sq brings to our customers.” said Founder and CEO Oxana Yanushkovskaya. “It is more important than ever to make your home the place where you feel the most comfort and harmony. We are reimagining the way people design and furnish their homes, by connecting data and technology to simplify the furniture shopping process. We want to eliminate fear and uncertainty of online furniture shopping while helping customers to create beautiful, sustainable home interiors that are perfectly suited to them, without the usual stress of complex design decisions.”
Pepper Sq. is an online retailer that offers furniture from artisan and top-tier European manufactures with an eye on interior design know-how and proprietary virtualisation capabilities. The platform offers an immersive and interactive way to demonstrably enhance choice with shortcuts to choose the furniture, curation, along with interior design guidance, and helps customers navigate through what are frequently endless and overwhelming choices.
The company actively invests into the immersive design technologies to facilitate the new shopping habits of consumers, as well as offer realistic recommendations and reassuring tips throughout the process.
“The right technology will provide the missing link between your dream and your reality while immersing you as a customer in the process. Our aim is to build scalable and immersive technology that creates a virtuous circle; providing our customers with continuously curated, personalised recommendations – therefore helping them make informed purchase decisions.” – said Founder and CEO Oxana Yanushkovskaya.
Pepper Sq. brings a new dimension to the furniture shopping experience, with our easy-to-navigate design tools and personalised recommendations. The platform features a unique “Buy The Look” functionality. This unique feature allows click-throughs to purchasing and can be tailored by customers to suit their spaces and budget. The ‘room’ space making function offer also comes with ‘bundle’ price reductions, as compared to buying individual items. Customers can use “Room Calculator” to estimate the total makeover budget and potential savings.
Pepper Sq believes people should shop smarter and purchase fewer things, but better, lasting quality pieces. The team intelligently sources products from artisan manufacturers and factories who put craftmanship at the heart of their production, and aim to produce products that last for years, creating heirlooms pieces to be cherished. Pepper Sq’s team, along with their suppling partners, has the on-going intent for all manufacturing materials to be certified as being responsibly sourced with the aspiration for the wood used in sofas, beds and cabinet pieces to be sourced from responsibly managed forests. This is an ongoing endeavour, and we are working hard to achieve this result. In conjunction, over 90% of Pepper Sq’s furniture & home products are crafted in Europe which minimizes carbon emissions, thereby reducing carbon footprint.
In the beginning of this year Pepper Sq. launched a new interactive feature that helps consumers to imagine furniture in their home before they buy. Pepper Sq.’s Room Builder software features an intuitive and simple to use interior planning functionality, that brings customers into the new, interactive, and easy to understand way-to-select furniture for their homes. Pepper Sq. invites customers to discover “their inner interior designer” while helping them along with the actual interior design including floor layout, colour scheme and furniture dimensions testing.
The furniture retail sector lags behind other industries in the digital space. It is frequently the case that dealing with dimensions, coordinating colours and styles, causes frustrations and indecision. More people turned to buying furniture online in 2021, where online furniture sales outperformed the entire furniture market by 300%. The pandemic played a role – with many stores closed and preventative measures in effect, customers were grasping at the online purchasing option. That’s where our immersive digital tools can come to the rescue, with its stress-free selection process and a seamless furniture shopping experience.
The female led start-up pushed to make its mark with a mission to make ‘spacemaking’ simple and efficient. Following from their own experiences of online furniture shopping, the founders noticed a gap in the market for a new participant – one which provides vast yet considered furniture selection, digital ‘interior design’ tools and smart curation to foster better customer experiences. With rapidly accelerating proven sales the company seeks to become the #1 marketplace for savvy sourcing and buying furniture online.
“The pandemic has unleashed a wave of creativity to adapt and create new opportunities. Technology was the backdrop for us. Though the pandemic simplified much of our everyday lives, for too many people the time and effort it takes to design and furnish results in fatigue, or a total lack of enjoyment. This is where Pepper Sq. changes everything, reduces noise that’s out there and lets customers hone in on precisely what they are after. Becoming a finalist in such prestigious competition as the UK eCommerce Awards 2022 is testament to our team’s effort to make ‘spacemaking’ simple and enjoyable.”
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